[May 29, 2015] |
|
Blue Triangle Technologies' Groundbreaking Conversion Boost Drives Up Site Purchase Rates for Shoppers with Slow Web Experience in Real Time
As thought leaders in the web performance and customer experience
industry, Blue Triangle Technologies provides the missing link that
conclusively connects web performance to online purchase rates,
measuring ROI in real time in hard currency. Blue Triangle Technologies'
innovation brings another first to the market-Conversion
Boost. Blue Triangle recognizes the need for website management
teams to have the proper business optimization tools, and was not only
the first to pinpoint revenue loss from poor page performance, but also
the first to predict the revenue and conversion increase opportunities
when performance is improved. The company's proprietary analytics
methodology compares actual user experience across all devices -
providing key data for both Mobile and eCommerce merchants.
The Conversion Boost solution adds to Blue Triangle's highly
regarded portfolio, and serves as an add-on feature for all of Blue
Triangle's proucts. By identifying the impact page speed has on the
decision to buy on a per user basis, Blue Triangle categorizes each
shopper by their likelihood to buy based on their location in the sales
funnel. Blue Triangle recognizes when users are at risk of not
converting due to page speed by comparing that user's experience to
others with similar demographics that have recently visited the site and
did not purchase. This proactively triggers optimized pages based on the
probability of the user's conversion due to perceived performance. Conversion
Boost works with adaptive web design features or through changing
settings with the eCommerce site's front end optimization (FEO)
provider. Websites using Conversion Boost increase their overall
conversion rates in real time by dynamically improving user experience
for shoppers receiving slow web pages.
About Blue Triangle Technologies
Blue
Triangle Technologies Inc. created the concept of determining
Revenue Loss from User Page Speed Experience by being the first company
to bring this ground-breaking technology to market as a SaaS (News - Alert) service,
quantifying Revenue Opportunity. The Richmond, Virginia based company
boasts eRevenue Insights, eRevenueView, eBrandView, RealUserView and
RealUserInsights products that provide performance targets for
businesses to support significant increases in site revenue. To learn
more about Blue Triangle Technologies, visit us at http://www.bluetriangletech.com/
or call (877) 258-3107.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150529005109/en/
[ Back To Mobile World Congress's Homepage ]
|