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January 06, 2010

Crexendo Sponsors Reseller Solutions Day Workshop at ITEXPO East 2010 in Miami

TMCnet News

Free Full-Day Seminar Teaches Resellers How to Effectively Sell Communications Equipment & Service, Provides Networking Opportunities for The Channel
Norwalk, CT – Jan. 6, 2010 - Technology Marketing Corporation (TMC (News - Alert)) today announced that it is once again hosting the popular Reseller Solutions Day Workshop on Wednesday, January 20, 2010 at their ITEXPO East Conference in Miami.

This free, day-long seminar - which is sponsored exclusively by Crexendo - will teach resellers how to effectively sell communications equipment & services. The event also provides the networking environment so invaluable to Resellers who use the forum to meet with equipment manufacturers and potential business partners.
Sessions comprising the Reseller Day Workshop include:
Making Money in IP Communications
Presented by:
Rich Tehrani, CEO, TMC;
Robert Messer, President & CEO, ABP Technology, Inc.

The communications market is filled with opportunity and pitfalls and navigating the field is something which requires experience and collaboration with your peers. In this session, expect an in-depth discussion of everything you need to become successful when selling communications products and services. We will explore unified communications, open source, FMC, Wi-Fi telephony, mash-ups, cloud and virtualization, and CEBP. If you are unfamiliar with any of these acronyms (even if you are) you need to be at this free conference so you can learn what is happening, what is coming and how to benefit from it all.

This session is a must-attend for anyone and everyone involved in any way with communications sales to SMB or enterprise customers. This includes classic interconnects, data VARs, VADs, security resellers, etc.
Resellers, Service Providers and Businesses
Is Your Web site Generating Revenue for Your Local or Regional Business?
Presented by: Clint Sanderson, President, Crexendo Business Solutions

This session is for resellers, service providers and businesses seeking an opportunity to learn proven Web marketing strategies to grow your local business. Prospective clients are now turning to the Internet to find the products and services they need. Your fiercest competitors are already using the Web to grab your customers. Not only do you need to discover how to offset this effort, but to focus your Web site to attract and drive lead traffic with lower costs per lead, to expand your market reach to qualified audiences, and bring revenue opportunities to your sales pipeline. 
This 50 minute presentation will reveal powerful localized online marketing techniques like localized SEO, localized link building, Google (News - Alert), Yahoo & Bing Local, permission marketing, regional portals and much more.   An absolute must for any business that serves a local or regional market.
Is Your Business Looking for Residual Revenue Streams? 
Learn More About SEO, eCommerce and Web Marketing
Presented by: Doug Gaylor, Vice President End User Sales, Crexendo Business Solutions

Want to add residual revenue to your business opportunity, but need to understand your options when selecting a partner program in the area of ecommerce, SEO and Web marketing? This educational session will provide a look at broader the programs options available to resellers and services providers. Come learn about 1) Revenue Opportunities; 2) Required Resources/Commitment; 3) Program Levels; 4) Benefits to Reseller/Service Provider; 5) Protecting Your Investment; and 6) Contract Awareness.
Reseller Live: Focus on Process
Presented by:
Max Schroeder (Moderator), Senior VP, FaxCore (News - Alert), Inc.;
Jeanne Leckie, Managing Director, The Leckie Group, Inc.

Resellers will focus sales skills and best business practices in a complex market. The session will be divided into two segments. Segment One will focus on reseller sales skills including outlines to facilitate attendee participation. The past year has definitely been challenging and the discussion will focus on successful selling process adjustments. Segment Two will focus on best business practices.

A key to the success of past Reseller Day sessions has been the ability of presenters to adjust each session to speak to the changing market. Although the focus has always been on reseller sales skills and best business practices, the actual content has evolved as economic conditions have placed additional burdens on resellers and distributors. This session will be no exception. However, as all of our sessions have stressed, businesses must implement procedures that constitutes a defined process that can adjust to all market conditions. This is a MUST-ATTEND session.

Resellers and agents are invited to participate in this free workshop at ITEXPO (News - Alert). Each session features experienced equipment manufacturers, service providers, and industry analysts that will discuss the hottest solutions to offer in a reseller portfolio. Extensive Q&A opportunities are built into the program, to enable attendees to get the most out of their participation. 

Registration is free until January 20th – interested parties can obtain additional information and register on the event Web site.

“Only ITEXPO offers resellers the chance to spend a full day attending invaluable workshops, where they can learn from other resellers about the best ways to address today’s challenges,” said Rich Tehrani, TMC’s CEO and ITEXPO conference chairman. “And because ITEXPO is attended by so many service providers and equipment manufacturers – it also provides resellers with a fantastic networking opportunity for cultivating partnerships and initiating business deals all in a single day.”

Registration for all other ITEXPO conference programs remains open, and a few remaining sponsorship and exhibiting opportunities are available for companies looking to access the thousands of ITEXPO attendees. Interested parties should contact Joe Fabiano at 1-203-852-6800, ext. 132.
About TMC
Technology Marketing Corporation (TMC) is a global, integrated media company helping clients build communities in print, in person and online.  TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, and NGN magazines.  TMCnet, TMC's Web site, is the leading source of news and articles for the communications and technology industries. TMCnet is read by as many as three million unique visitors each month worldwide, according to Webtrends.  TMCnet has ranked within the top 3,000 in Quantcast's Top U.S. sites, placing TMCnet in the nation’s top .03% most visited Web sites. In addition, TMC produces ITEXPO, 4GWE Conference (in conjunction with Crossfire Media), Digium|Asterisk World and AstriCon (in conjunction with Digium (News - Alert)), and Communications Developer Conference.
TMC Contact:
Todd Keefe
For Immediate Release PR (for TMC)
617.262.1968 x 101

Edited by Stefania Viscusi


Technology Marketing Corporation

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Ph: 800-243-6002, 203-852-6800
Fx: 203-866-3326

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