CUSTOMER RELATIONSHIP MANAGEMENT
Avoiding The Most Common CRM
By Ed Schreyer, PeopleSoft, Inc.
CRM creates an
experience that shapes your customers' behavior and can build or destroy
your competitive advantage. Learn how to avoid making the wrong decisions
that can break your business.
Welcome To The 21st Century...For
By Tracey E. Schelmetic, Managing Editor, CUSTOMER
As readers can no doubt
tell from the cover of this magazine, we've chosen to pay tribute this
month to the godfather of modern telecommunications, author Arthur C.
A Customer Contact Odyssey (Sidebar)
By Erik Lounsbury, Editorial Director, CUSTOMER INTER@CTION
The author takes a
minute to muse about how far we have come in communications here on the
cusp of the 21st century.
Live Interaction: What's Needed On The Web
By Larry Wasserman, LivePerson, Inc.
interaction is what customers want, especially customers who like to shop.
Learn the whys and hows of this burgeoning technology.
Dedicated Outbound Teleservices
By Scott Kleinknecht, Protocall Communications
forcing dedicated outbound centers to rediscover the human element in
telemarketing. The author explores the benefits of this type of dedicated
INNOVATIVE MANAGEMENT INFORMATION
Products Of The Year 2000
PRODUCTS & SERVICES SELECTION GUIDE
Inbound Routing Products Roundup
The editors of
Customer Inter@ction Solutions' have compiled a tool to help readers
buying or considering purchasing inbound routing products.
Customer Inter@ction News
The technology editors of TMC' Labs offer insight
into CHARTER frontline from Swallow Information Systems, Inc.