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Mobile communications are evolving like never before. Concepts like Unified Communications, Convergence ( News - Alert), FMC are causing a tremendous stir, and hardware and software vendors are continually developing their products to incorporate the latest technologies. It’s no longer a competition to see which vendor can do what — rather, it’s a race to see which vendor can do it first. And so, developers that produce components that can streamline production and decrease time to market are in high demand.
The handset market is one of the fastest developing in the entire space. It wasn’t long ago that still cameras were a new concept, yet already most have video camera capabilities and Web connectivity. One of the reasons handsets can be so rapidly developed is the enhancements to mobile platforms, like EDGE, which enables mobile operators to provide enhanced services over their existing networks.
In its ongoing quest to help its handset manufacturer partners — including, of course, Sony Ericsson ( News - Alert) — Ericsson has begun large-scale shipping of its new E310 platform, which it says is among the smallest EDGE platforms available. Its compact size offers handset manufacturers greater flexibility in design and engineering, increasing the stability and reliability of their products.
Ericsson has put the E310 through its rigorous interoperability and standards compliance testing process — the Ericsson Mobile Platforms IOT program — ensuring manufacturers can safely develop reliable products. In addition, combing the E310 with Ericsson’s A200 application suite provides a complete development package, enabling manufacturers to decrease time to market, while meeting the challenge of lowering development costs. In addition, one the benefits of Ericsson’s EDGE technology is that it can be added to existing GSM/GPRS  easily and cost effectively, allowing operators to enhance their offerings and increase their capacity, without a complete network overhaul.
Erik Linask is Associate Editor of INTERNET TELEPHONY, IMS Magazine, and SIP Magazine. Prior to joining TMC (News - Alert), he was Managing Editor at Global Custodian, an international securities services publication. To see more of his articles, please visit Erik Linask’s columnist page.
Want to learn more about sales analytics? Then be sure to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users. The papers are authored by industry leaders, who, in turn, receive qualified sales leads from interested parties. Check here for the latest in CRM information.
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