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Oct 2009 | Volume 3/Number 2
UC Mag
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UC Mag
UC Mag
UC Mag
Featured Article
UC Mag
Paula Bernier
Executive Editor,

IP Communications Magazines

Esnatech Makes UC Easy

They say education is its own reward. On the other hand, "if it ain't broke, don't fix it" makes a lot of sense - especially in these days of tight budgets and a shrinking workforce.


That's why Ontario-based esnatech has designed its unified communications solutions to allow business customers to enjoy them via their existing applications and processes.


"One of the things that we do a little bit differently than other people is we don't introduce a new product or a new platform to learn," says Davide Petramala, vice president of marketing and sales at esnatech. "What we try to do is we add this to the existing infrastructure.........



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Publisher's Outlook
UC Mag
Rich Tehrani

Group Editor-in-Chief

World's First Smart Ecosystem Community Launches

Widgets for TVs, application stores for wireless phones, applets for the connected home and automobiles...


The trend is clear as smart ecosystems have emerged on the scene as a new way to generate revenue while locking in customers to specific hardware/software solutions. For manufacturers such as Apple, Avaya, Cisco, Nokia and RIM, and makers of televisions, it is no longer adequate to focus exclusively on internally-developed products. Now such companies have to figure out how to build smart ecosystems around their offerings to leverage able and willing (hardware and software) developer communities. Those communities will in turn evangelize the manufacturers' platforms and.......



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