ITEXPO East 2010 Miami Was a Great Success Thanks to You

 

Most people told me this was the best ITEXPO ever - in terms of both quality and quantity.

 

 

Many aisles at the show were busy for three entire days, making me wonder if the attendees who were there had more interest than ever and spent a record amount of time in the exhibit hall.

 

There was so much to see at this show, including new technologies and events such as 4G, M2M, cloud telephony, startup camp telephony, smart grid and many others.

 

What does the success of this event mean for the health of communications and technology? Well, as I have been saying all along, if you are a responsive company, and have great products and promotion, you can do very well in the market. There is tremendous demand to save money and increase productivity and if you are innovative, customers will buy from you - even in a tough market.

 

This should be a strong lesson that consistent investment in R&D, PR and marketing are essential to maintain, and even gain, share of market. Yes, there is pressure on the high end of the market in part from Asian manufacturers that wreak havoc on companies that do not operate a lean ship, but cheap competition is not new and innovation and branding are two ways to win the war against commoditization.

 

To see more about the news and other takeaways from the show, we welcome you to peruse the numerous stories and view the ITEXPO Eastast videos, all available at www.tmcnet.com. And we look forward to seeing you all at our next big event - ITEXPO WEST 2010 - Oct. 4 through 6 at the Los Angeles Convention Center in sunny L.A.