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June 17, 2011

Portuguese Brewing Company Debuts Web Site Made of Chocolate

By Tracey E. Schelmetic, TMCnet Contributor

And you thought websites were made out of computer code.

One company, Portuguese brewing company Sagres, to celebrate and publicize the debut of its new chocolate stout, is going to extra lengths with the chocolate theme. The company, which is the largest brewer in Portugal, hired a chocolate master (yes, such a person exists) to replicate the company's website in chocolate, at which time it was photographed carefully and then turned back into a website. Check it out here, though it's in Portuguese.

According to a Yahoo tech blog posted by Katherine Gray, Sagres tapped the talents of Victor Nunes, artistic director of the Óbidos International Chocolate Festival (an annual event in Portugal, held this year from March 17 to April 3, to celebrate the world of chocolate), to translate the brewery's existing website design and sculpted it out of white and dark chocolate, making individual 3D pieces shaped like everything from the Somos Guloses logo to a Facebook (News - Alert)-like button, said Gray. Afterwards the chocolate website was created, a studio photographed all the websitecomponents in high resolution and in the different positions and stages. The navigation of the resulting website is clever, with buttons “cracking” like chocolate when moused over.

You can find a video of the website's creation process here.

To publicize its chocolate stout even further, the company is offering daily contests on its website, giving away six packs of the new beer and even rewarding contests winners with pieces of its chocolate website, which presumably won't last forever, chocolate being perishable and all.

Impressed with the chocolate art? Check out even more chocolate art on the website of the Óbidos Chocolate Festival. Some people get all the good jobs!

Tracey Schelmetic is a contributing editor for TMCnet. To read more of Tracey's articles, please visit her columnist page.

Edited by Rich Steeves
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