[September 07, 2016]

Ad Tech Provider Marfeel uses Amazon Web Services Cloud to Optimize Customers' Experience

Marfeel is pleased to announce the use of Amazon Web Services (News - Alert) (AWS) to maximize publishers' mobile experience. Marfeel notably uses Amazon CloudFront, a Content Delivery Network service, to improve the performance, reliability, and global reach of its services. With the recent launch of HTTP/2 on AWS, Marfeel significantly improved its end user experience. Using the protocol HTTP/2 on Amazon CloudFront has offered them the possibility to support multiplexing rather than multiple streams to improve page load times and header compression to enable faster information exchange.

Marfeel has been serving its customer's content via HTTP/2 to more than one billion visits across the globe, resulting in increased optimization and better page rendering times for customers. Adopting Amazon CloudFront and its new HTTP/2 feature has allowed Marfeel to improve the first render time by 17 percent. Marfeel publisher sites now load consistently at under 0.8 seconds which is a massive step forward for mobile web speed and more importantly for mobile readers.

"This is where mobile is going," Marfeel co-founder and CEO Xavi Beumala explains. "We believe that faster Internet service is the key to an engaging experiencefor mobile users, and it's vital for us to enhance our own groundbreaking mobile technology with support for innovative service like Amazon CloudFront. Using Amazon Web Services is part of our overall business strategy."

Amazon Web Services CloudFront HTTP/2 support has helped Marfeel simplify publisher application developments and delivery strategies by eliminating application logic that is now managed at the network level. Domain sharing, resource inlining and resource bundling have been greatly simplified and allowed Marfeel to be more agile while serving content much faster.

Introducing this Internet milestone highlights Marfeel's continuing leadership in the quest to bring faster Internet service to mobile users. The company was the first to announce a unique mobile solution compatible with Google AMP earlier this year, followed by immediate support for Facebook (News - Alert) Instant Articles. Marfeel has since been named a Google Certified Publishing Partner. Working with them as well as with Amazon Web Services is the demonstration of Marfeel commitment to its customers. Indeed, Marfeel is constantly working to improve the page loads for its customers, providing publishers with significantly faster page loads, improved mobile performance, and record-breaking monetization results.

About Marfeel

Marfeel is an ad tech platform that revolutionizes the way publishers create, optimize and monetize mobile websites. Marfeel's proprietary technology analyzes publishers' unique audience-user habits, behavior and usage patterns-and dynamically adjusts the mobile site layout to maximize readership, engagement, page views, loading time, and ultimately ad revenue. Marfeel's exclusive partnerships with over 20,000 global ad networks and exchanges ensures top-paying ads from premium advertisers. Marfeel's mobile website conversion and monetization solution has been recognized by Google (News - Alert), forming a strategic partnership with the search engine. Selected Marfeel customers include: MensHealth (FR), National Geographic (FR), Dennis Publishing (US/UK), Elle (MX), ABC (US) and PopSugar (US). Marfeel is backed by strategic investors Nauta Capital, BDMI and Elaia Partners.

To learn more about Marfeel, please visit www.marfeel.com.

View source version on businesswire.com: http://www.businesswire.com/news/home/20160907006927/en/

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