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Monetizing the IoT at MWC


The hype surrounding the Internet of Things (IoT) is reaching a fever pitch, and as we move closer to the Mobile World Congress (News - Alert) in Barcelona, Spain this excitement will only grow with each announcement. This week the Open Mobile Alliance (OMA) announced that Comverse and Zebra Technologies (News - Alert) will be showcasing ways to help service providers monetize the IoT—Next Generation Digital Services.

Global leader in cloud-based and in-network service enablement and monetization of software solutions for communication service provider (CSPs) and enterprises, Comverse (News - Alert), teamed up with global leader in offering real-time visibility into an organization, Zebra technologies, to develop an innovative and exciting way to monetize the IoT.

"Service providers that delay developing a strategy to address their subscribers' Internet of Things demands risk falling so far behind the competition that it would be difficult to catch up," said Adolfo Masini, Senior Vice President, Managing Director for Digital Services at Comverse. "The market for Internet of Things solutions is here and offers an unprecedented opportunity for service providers to take a leadership position and differentiate and monetize their businesses. The API-ficiation of the market is happening and Comverse is pleased to offer a range of innovative Digital Services solutions to help our customers make their Internet of Things vision a reality."

Zebra’s Zatar IoT Platform coupled with the Comverse RCS API Gateway (News - Alert) extends RCS into the IoT and offers an opportunity to monetize. The company announcement lists the below benefits:

  • Consumers and enterprises can easily access devices and communicate as if they are talking with a live person.
  • Operators remove third parties from the equation and create direct relationships with subscribers; operators also compete effectively in the IoT ecosystem and generate new revenue sources.
  • Operators easily build standards-based IoT applications using the Zatar IoT platform.
  • Operators offer new services via the RCS API Gateway to build more subscriber uptake, and IoT providers can easily integrate with operators via Comverse's RCS API Gateway.

"We are very excited to showcase our powerful Zatar IoT platform alongside Comverse at Mobile World Congress 2015," said Philip Gerskovich, senior vice president, New Growth Platforms, Zebra Technologies. "At Zebra, we believe mobility is a key success factor for IoT, and we aim to help customers empower their mobile workforces with tools optimized to easily capture critical information as well as make data accessible to the people that run the operations."

When opportunity knocks, answer the door. Service providers are offered a unique opportunity to monetize services and create stronger ties to the enterprise and consumer through creative leveraging of services and technology.




Edited by Stefania Viscusi


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