TMCnet - World's Largest Communications and Technology Community




TMC was founded by Nadji Tehrani in 1972 in Stamford, Connecticut. Nadji began his careers a chemical engineer at a Fortune 500 chemicals company, where he focused his attention on chemical coatings applications.  Using his expertise in the chemical coatings industry, Nadji launched several industry-related trade magazines.  These original trade magazines relied upon advertising revenue, generated primarily by outside sales representatives.  In order to reduce selling expenses, TMC’s sales staff began to experiment with telemarketing to sell advertising pages in 1980. Mr. Tehrani quickly realized the effectiveness of telephone marketing or telemarketing and its emergence as an industry unto itself and, in 1982, launched Telemarketing® magazine.

Telemarketing was the first publication to focus on educating global businesspeople about electronic marketing and related products and services. Telemarketing enjoyed substantial growth reaching a qualified circulation of more than 20,000 in its first year. In many ways, Nadji helped to launch the telephone marketing/call center market and, as the major supporter and spokesperson for the industry, nurtured its growth in the early years.  While the focus of Telemarketing has evolved over time, (today known as Customer Interaction Solutions) it is still considered to be the preeminent resource on the customer relationship management and contact center industry.  Because of the Company’s pioneering effort, the publications and Nadji are seen as pioneers in the call center/CRM industry. Telemarketing® became the registered trademark owned by TMC on or about 1983.

In 1986, the Company moved its headquarters to One Technology Plaza, Norwalk, Connecticut.  Also that year, TMC launched Telemarketing and Business Communications (TBT), the first tradeshow focused on the rapidly growing call center industry. The show became an immediate success and the annual meeting space for the fast-growing call center market. Attendance and exhibition space tripled between its first and second show.  In 2000, this show evolved into the Communications Solutions Expo, which served both the call center and data/voice convergence markets, and was one of the fastest-growing and most respected tradeshows in the industry. 

Nadji Tehrani’s son, Rich Tehrani, grew up with the business and joined TMC full-time in 1989. After serving in a number of positions, he became President in 1999. Rich Tehrani brought with him knowledge of computer engineering and recognition of the crucial role that communications and technology would play in the economy.  Rich Tehrani built TMC’s initial technology infrastructure in 1982 and a few years later converted the company to PC-based desktop publishing utilizing Ventura Publisher, Corel Draw and computers he hand assembled and maintained.

As Rich became more involved in the business, he refocused the editorial more broadly on communications technology, and led the company’s visionary introduction of Communications Solutions (in 1996) and INTERNET TELEPHONY (in 1998) magazines, the INTERNET TELEPHONY Conference & Expo (in 1999), Communications Solutions Expo (in 1998 as CTI Expo) and TMCnet.com (in 1999).

Technology Marketing Company Timeline:
1972 - Nadji Tehrani forms Technology Marketing Corporation (TMC), which originally focused on chemical coatings publications.
1980 - Nadji Tehrani realizes the telephone is an extremely effective selling tool and looks in vein for an industry publication to subscribe to.
1982 - Telemarketing®becomes the first publication to focus on the fledgling call center/ telemarketing industry.
1986 - Telemarketing and Business Telecommunications is launched.  It is the first trade show to focus on the call center market.
1989 - Rich Tehrani joins TMC full-time as Director of MIS.
1995 - TMCnet is launched.  Telemarketing magazine is renamed Telemarketing & Call Center Solutions to reflect the growing trend of call center outsourcing. CTI for Management is introduced as a monthly supplement within Telemarketing & Call Center Solutions.
1996 - CTI becomes a stand-alone publication and is positioned to educate readers about the technologies driving voice and data convergence in the call center industry and beyond.
1996 - TMC Labs is launched.  True to its pioneering spirit, TMC is the first in its markets to create a lab to independently test and review communications hardware and software. It becomes a critical factor in enhancing TMC’s reputation for editorial quality and independence and a key point of differentiation against its competitors.
1998 - After incubating as a section within CTI, INTERNET TELEPHONY magazine is launched and becomes the first publication to focus on the technology for transmitting voice and data over the Internet and other IP networks. INTERNET TELEPHONY achieves 33,000 BPA audited subscribers by its third issue - its first monthly edition.
1998 - TMC broadens the focus of its Telemarketing & Call Center Solutions Expo and renames it CTI Expo. Telemarketing & Call Center Solutions magazine is renamed [email protected] CENTER Solutions to relay the changing trends in the industry.
1999 - INTERNET TELEPHONY Conference & Expo is launched and becomes the largest tradeshow to provide a forum for education and marketing for the new, rapidly growing IP communications industry.
1999 - TMCnet launches on-line access to publications, e-newsletters and a bookstore.
2001 - TMC sought to take advantage of a slowing economy that left many publishers and trade show organizers retreating by launching Planet PDA magazine and a companion trade show and conference.
2002 - Launched BiometriTech, which covers biometrics technology, or the use of physical characteristics such as fingerprints or voice to authenticate users and control access.
2004 - Going Digital - TMC publishes its two flagship titles, Customer Interaction Solutions and INTERNET TELEPHONY, in digital .PDF format delivered via E-mail.
2004 - Formally launched TMCnet Online Channels Program. First channel sold in 2000.
2004 - Launched VoIP Developer Conference in Silicon Valley (renamed Communications Developer Conference in 2006).
2005 - Launched TMCnet Global Online Communities Program.
2006 - Launched IMS Magazine. Re-Launched live web events (Webinars) Division. Launched TMC’s SEO Program.
2007 - Launched White Paper Program on TMCnet to generate leads for TMC clients.
2007 - Launched Unified Communications magazine.

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