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CES Feature Articles

January 09, 2014

Eye-Fi Showcases Eye-Fi Labs and Beta Mac Desktop Receiver Software at CES 2014

Eye-Fi, a major player in wireless memory cards, recently unveiled an experimental platform for customers who want to preview and test new Eye-Fi technology at CES (News - Alert) 2014 in Las Vegas.  

Officials said that Eye-Fi Labs will host new mobile apps and beta product features for its well-known wireless memory cards before they're made available to the general public.

Customers, with the help of Labs, will be able to test new products and capabilities that Eye-Fi is working on.

The product development teams of the company will monitor and engage directly with Lab participants, in order to refine products based on customers' needs and desires.

The firm also showcased beta Mac desktop receiver software for its Mobi card, which will instantly transfer directly to both Mac and Windows desktops and will provide users with more device options for photos and video transfer.

With the help of Eye-Fi's new desktop receiver for Mac, Mobi users will now have the option to transfer to mobile for on-the-go sharing or to the desktop for greater archiving and editing ability, without any hassle.

In a press statement, Matt DiMaria, CEO of Eye-Fi, said: "We have lots of exciting new product ideas to share in 2014." "With Eye-Fi Labs, our product teams have a platform to directly engage customers in our product development process. Our customers gain access to new products, like the beta of our new Mac desktop receiver, that are designed specifically for photo enthusiasts. The goal of Labs is to gain insights that result in products that delight our customers."

Headquartered in Mountain View, Calif., Eye-Fi is available in select international markets and has successfully helped people wirelessly upload over a billion photos.

Edited by Cassandra Tucker

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