January 13, 2010
Cisco FLIPs Audience Over at CES with Consumer Videos Experience
By Hans Lewis, TMCnet Contributor
Last year saw Cisco (News - Alert) on an acquiring spree of many companies. Pure Digital Technologies, creator of the best-selling Flip Video brand and Tandberg, global leaders in video communication, was among them – and they have finally found the right kind of audience at CES to display their catch.
At this year’s CES, Cisco zeroed in on Consumer Video Experience by showcasing its vision of enabling consumers to live a connected life through its powerful reach in home networking and consumer video products, new partnerships with media and entertainment companies.
Ned Hooper, chief strategy officer and senior vice president, Consumer Business, Cisco said that Video is rapidly expanding from a lean-back experience confined to the living room, to a new breed of exciting video experiences available on any device or screen. He added that through the network as a platform, Cisco is enabling new experiences that allow consumers to easily capture and share their lives and connect with the people and content that matter most to them.
Cisco announced new customers, features and professional service options for the Cisco Eos social entertainment platform. Travel Channel, All Access Today and The Eleven Seven Music Group/Tenth Street Entertainment have joined Warner Music Group as customers deploying the fast-growing Cisco Eos platform. Cisco also announced a new Eos partner ecosystem program and new Eos features, including Facebook (News - Alert) Connect integration to facilitate audience acquisition; additional customization tools to enable rapid scaling of site launches; site migration tools to transition existing communities to Eos; and member group management capabilities to enhance engagement and monetization. Cisco Eos is a hosted “software as a service” platform that enables Media and Entertainment companies to more economically create, manage and monetize social entertainment experiences built around their portfolios of branded content.
In the Social Networking and Consumer end arena, Cisco’s showcased the Flip Video camcorders, which are pre-loaded with FlipShare software to enable easy organizing, editing and seamless uploading to Facebook Video. MySpace, YouTube and other video sharing sites. The latest FlipShare software also provides mobile apps for iPhone, Android and select BlackBerry (News - Alert) smartphones, which enable users to access their Flip Video library on their mobile phone. For the holidays, Cisco also introduced FlipShare TV which brings the user’s entire Flip Video library of photos and videos into the family room and onto the TV screen without wires, and lets them share video instantly with other FlipShare TV owners.
At CES, Cisco shared their new category of video communication, called ‘home telepresence’, which uses a consumer’s existing HDTV and broadband connection to deliver a video communication experience through the television set. Cisco will enter U.S. home telepresence field trials this spring, with Verizon as an early partner. Home telepresence field trials in France will start later in 2010, with France Telecom as Cisco’s early partner. Telepresence (News - Alert), has been Cisco’s Enterprise and Business offering for more than three years along with the online events and meeting site, Webex.
Click here to read, how Cisco at the CES, also demonstrated its mobility solution portfolio, using newly acquired technology from Starent Networks (News - Alert), with Verizon Wireless.
Hans Lewis is a contributing editor for TMCnet. To read more of his articles, please visit his columnist page.
Edited by Michael Dinan