Piran Partners a leading provider of professional services to the mobile telecommunications industry, has announced the launch of VPP "Ethnic MVNO," a proposition development module that enables mobile operators and mobile virtual network operators (MVNO) to rapidly develop market leading propositions in ethnic communities.


Piran Partners' VPP is a framework that is designed to help mobile operators and MVNO to rapidly introduce propositions in the market. With experience garnered by working on more than 10 MVNO propositions for both ethnic consumers and MNCs throughout Europe, the VPP module offers a complete lifecycle for both mobile operators and businesses looking to become a MVNO. The lifecycle starts from developing ideas to consequent successful subscriber migration.

Andrew White of Piran Partners was quoted in the report saying, "New immigrants to a country are new consumers, with higher than average disposable income and a need to keep in touch with family back home. They represent a genuine source of new, high quality mobile phone customers, much needed in a market so characterized by churn."

"Piran Partners currently works with three leading providers of mobile services to ethnic groups across Europe, this is a rapidly growing segment which we predict, in the UK alone will exceed £750 million annually by 2012, topping 6 billion euros across Europe in this timeframe," White had added.

Piran Partners LLP is headquartered in London, England and positioned at the heart of the mobile telecommunications industry. The company offers professional consulting services. It works continuously with mobile operators and a wide range of organizations in the mobile value chain from retailers through to equipment suppliers. Piran Partners also represents a number of MVNO clients as their exclusive MVNO consultants.

The company believes in approaching challenges from a commercial perspective, with the aim of adding significant value to its client’s business. Some of its key services include: The VPP (Virtual Partner Programme), which helps clients create the optimum commercial and technical MVNO wholesale strategy. For a mobile operator, VPP offers the framework to successfully manage a portfolio of MVNOs. For third parties seeking to launch MVNOs, VPP helps in executing plans; VPP Operator is the mobile operator programme that helps operators define or improve their wholesale (Mobile Virtual Network Operator MVNO) strategy and develop appropriate products and services. It identifies partners to target, and sets out clearly the commercial, operational and market impacts.

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Calvin Azuri is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.