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Internet Telephony: April 27, 2009 eNewsLetter
April 27, 2009

Handmark Introduces new Mobile Store Platform

By Raju Shanbhag, TMCnet Contributing Editor

Offering a quick, turnkey solution for handset manufacturers and carriers to launch their own native, on-device mobile store, Handmark has introduced its new Mobile Store Platform.
 
Handmark (News - Alert) claims that other mobile store solutions provided by competitors do not help the handset manufacturers and carriers develop a comprehensive mobile app store that can bring profits. Handmark claims that the company can offer a customizable user interface built specifically for each device. This includes full touch screen capabilities as well.



 
Handmark Mobile Store Solutions extend to all points of contact you have with your consumers. Handmark offers mobile web stores for both the desktop and mobile web browser. Handmark not only develops mobile applications, but also works with hundreds of developers across the globe.
 
Handmark also claims that the new solution provided by the company offers full service merchandising with dedicated quality control and certification support. It also provides user reviews with a star-rating system along with a search functionality and easy navigation by category, rating or featured content. 
 
“Developers around the world have created an amazing array of titles that complement the unique Windows Mobile experience,” said Chris Barnett, EVP of Global Sales for Handmark. “Our new Mobile Store Platform solution makes it easier than ever for consumers to access and download these titles with ease on Windows Mobile devices and other platforms in the near future.”
 
With the Handmark Mobile Store Platform, customers can rebrand the icon; and re-skin to change the look and feel. They can also select content they want featured in the catalog, as well as the application delivery method.
 
Recently, the company announced a new version of its award-winning Pocket Express mobile news and information service, featuring a full on-device application store. The service will support local content in eight languages across Europe - English, Spanish, German, French, Italian, Portuguese, Finnish, and Swedish. Pocket Express offers a fast, simple and free alternative to the painful traditional mobile browsing experience.

Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.

Edited by Tim Gray

(source: http://fixed-mobile-convergence.tmcnet.com/topics/mobile-communications/articles/55029-handmark-introduces-new-mobile-store-platform.htm)








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