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MARKETS » NFV Pandemic Tech News
November 18, 2008
Making Mobile Video EasierBy Gary Kim, Contributing Editor Video blogging, video ringback tones, video sharing and video gaming, are among the many emerging interactive IP-based applications that operators around the world are adopting to increase subscribers and revenues, and that are supported by NMS Vision CX Video Gateway (News - Alert).
The Vision CX is an affordable, all-in-one platform that enables the connection between millions of 3G phones using the 3G-324M protocol and the growing number of IP-based video and audio applications using the session initiation protocol (SIP) standard.
A sample application might involve a travel agent sending a video of a resort to potential guests. Another application might be a movie hotline where users can see trailers and then order tickets. Dating and social networking are other obvious applications, says Brough Turner (News - Alert), NMS Communications CTO.
Video security apps also are popular, since a user can access a video feed or web cam just like making a phone call. In Singapore, people you in to look at traffic cams or their own web cams.
These types of mobile video applications will continue to multiply as the rate of adoption for 3G video-enabled phones increases, currently estimated by Wainhouse Research to hit 150 million by 2010, NMS believes.
Unlike other video gateways that are limited to only video services, the Vision CX Video Gateway provides dynamic ports that handle both video and voice traffic, saving operators the cost, management effort and space required to support multiple devices.
Additionally, the Vision CX Video Gateway integrates SS7 signaling within one device to simplify deployments for carrier environments that require SS7 signaling. Other gateways require operators to run two separate boxes to support SS7 signaling.
So far, NMS has seen most traction in European and Asian markets, though no single application yet as emerged as a "killer" app. In some cases, the platform, though designed for two-way communications, is used as a platform for delivering video content.
Two-way audio and one-way video is another application. Users "Show clips of their grandchildren, for example," Turner says. This application clearly will be replaced by video over IP eventually, but not for five to eight years. One reason is ubiquity: the app can run on 80 to 85 percent of 3G handsets sold outside the United States, for example.
Security cameras could be an application as well. In the end, "it all comes down to the user interface," says Turner. "People all over the world can make a phone call, but nothing else," he points out. If video communications are no harder to place than a phone call, there's room for adoption. One advantage Turner cites for the NMS approach is ease of use.
"Video SMS apps make up for lots of clunkiness, and though logically MMS could do that, this typically is easier for a user," he says.
"Execution and user interface is more important than anything else," he says. In India, for example, there are 28 languages and there are people who are illiterate," Turner says. "Africa has the same problems, so SMS doesn't always work as an interface," Turner notes.
Gary Kim (News - Alert) is a contributing editor for TMCnet. To read more of Gary's articles, please visit his columnist page. Edited by Jessica Kostek (source: http://www.tmcnet.com/channels/mobile-video/articles/45662-making-mobile-video-easier.htm) |
