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December 17, 2007
Kwiry Launches Viral Mobile/Web Platform
By Anuradha Shukla, TMCnet Contributing Editor
Kwiry has officially launched kwiry.com, a viral platform that allows advertisers, publications, TV networks, and radio stations to use text messages to drive traffic from mobile phones to their websites in a unique way.
Ron Feldman, CEO of Kwiry, said in a statement that currently that companies often use confusing URLs to drive people to specific content on their Website. He explained that Kwiry gives partners a way to drive offline audiences online immediately with a simple text message. Once people respond to a partner's ad, they are able to reach them when they're back at their computer and ready to interact.
Kwiry enables people to use their cell phone to text personal reminders to their online account at kwiry.com and their email. The platform can be used by Kwiry partners by placing unique codes in their publication/show for audiences to text to 59479 (K-W-I-R-Y). Users are asked for their email after texting it and upon reply they are sent a link to the partner's content. The link is saved online and shared with friends and the community at kwiry.com if that person is already a Kwiry user.
Kwiry's viral system has the ability to turn each text message into valuable page views from the entire community. The company believes that this focus on building a community using the inherently valuable reminder service makes Kwiry compelling for partners as it gives them a new channel to drive traffic to their online content.
Founded in October 2006, Kwiry is funded by Hummer Winblad Venture Partners in San Francisco.
Anuradha Shukla is a contributing editor for TMCnet, covering call centers, CRM and information technology. To see more of her articles, please visit her columnist page.
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(source: http://internetcommunications.tmcnet.com/topics/broadband-mobile/articles/16600-kwiry-launches-viral-mobileweb-platform.htm)
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