Partnership Offers Portal and Call Center for Colorado

Vladimir Jones, a full-service agency specializing in integrated marketing, advertising, communications and insight, has reportedly formed a partnership with BB2e / BeInventivThe initiative is designed to help Coloradans tap into millions of Recovery Act dollars and hundreds of programs and services that will save energy, reduce energy bills and create jobs, company officials said.

The effort is part of the GEO's Recovery Act plan approved by the U.S. Department of Energy and is expected to roll out in the spring of 2010.

Colorado has 57 utilities and more than 300 local governments and energy-focused community groups in the state. The state has numerous programs and services to help Coloradans save energy, reduce energy bills and switch to clean power sources. 

GEO officials said that Colorado has a record amount of federal, state and private funding to help its residents participate in these programs and services. However, most consumers are either unaware of the dollars available to them, or they are unclear about how to access those dollars.

The GEO initiative, according to GEO sources, will connect people to the resources they need to begin saving money on utility bills right away. In addition, the initiative itself, subsequent consumer purchases and the adoption of energy efficiency programs and services will create jobs for Colorado.

Under this partnership agreement Vladimir Jones and BB2e / BeInventiv, along with a team that also includes eSource and 1stMovement, will develop and produce the initiative for $5 million over two years, company officials said.

As part of this initiative, BB2e / BeInventiv will develop a Data Management Portal and Call Center allowing Coloradans easy access to information about the money- and energy-saving programs available to them. 

BB2e / BeInventiv team will also manage marketing, database, Web site and call center services as GEO launches Recovery Act-funded programs. 

“The goal of this initiative is to create a one-stop clearinghouse of information and resources regarding products, rebates, tax breaks and other incentives so that choices around energy efficiency shift from ‘brain damage’ to ‘no-brainer,’” company officials added. to provide Data Management Portal and Call Center services for state-wide public service and outreach initiative with Colorado Governor's Energy Office, or “GEO.”