CRM, Other Leads for Sale on Ridge's IT Pay Per Lead

Ridge Consulting, a software marketing company, has launched what company officials are calling "a new approach to qualified IT Pay Per Lead," allowing technology vendors to view commercial IT projects that Ridge Consulting have identified and only pay for leads that "perfectly meet their requirements."

 

The Leads are posted on newitprojects.com and are updated on a weekly basis, allowing software and technology vendors to browse new projects that have been identified and choose the most suitable ones to buy.

 

Projects areas that are covered include ERP leads, CRM leads and Supply Chain Software Leads. Secondary areas include Document Management Software, Asset Management Software, Finance Software and Business Intelligence Software.

 

Further sales opportunities for the technology vendors include data storage, hardware, communications and software development or software integration opportunities that are driven by the larger software project. Vendors can view the type of requirement being driven by the overall software project and decide if the project is suitable for their particular technology products prior to buying contact data for the lead.

 

Pay per lead is gaining popularity. Last month, Higher Power Marketing named Roger Eon Jr. to be its new director of media development.

 

"We want to make sure we're bringing on media outlets that actually can benefit from our placing PI advertising with them," Peter Feinstein, president and chief executive officer of the per-inquiry advertising agency said. "Roger and I have established criteria that he will use to make recommendations to me on which outlets are the best fit for HPM and its clients."

 

PI is a form of direct-response advertising in which the client receives free ad time and space while paying only for results. HPM has relationships with media outlets across the country and access to their unsold inventories of ad space. The agency acquires the rights to the unsold time and/or space for its clients, which pay only for qualified responses.

 

The approach also is known as cost per lead, pay per lead or cost per action.