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August 10, 2006
Iridium Selects MicroStrategy for Improved Customer Retention and Marketing Analysis
MCLEAN, Va., Aug. 10 /PRNewswire-FirstCall/ -- MicroStrategy(R) Incorporated , a leading worldwide provider of business intelligence software, today announced that Iridium Satellite LLC has selected MicroStrategy to provide improved sales and customer data reporting, and enhanced analysis of marketing programs. Iridium delivers essential communications services to and from remote areas where no other form of mobile satellite communication is available. The Iridium constellation is the largest commercial satellite constellation in the world.
A new MicroStrategy customer, Iridium plans to use MicroStrategy to leverage its historical subscriber and network usage data to improve customer retention and better understand the geographic distribution of its products and services, as well as the market segments it serves. Using MicroStrategy, Iridium executives will be able to monitor the company's marketing and sales performance via real-time dashboards and Iridium marketing analysts can more accurately understand the existing Iridium subscriber base and better tailor marketing initiatives. Iridium also plans to use an interactive mapping and analysis capability integrated into the MicroStrategy BI application, which will allow Iridium executives and business analysts to visually understand where in the world various Iridium products and services are being utilized.
"One of the primary reasons we selected MicroStrategy was that its architecture is organically grown, unlike other leading BI providers whose products often represent a patchwork based on acquisitions of other companies," said Stuart Fankhauser, Vice President and Chief Gateway Officer of Iridium. "MicroStrategy's robust architecture and exceptional functionality will enable us to quickly access large volumes of data, produce consistent reports across the organization, improve productivity, and reduce costs due to more accurate forecasting and fewer dollars spent on unproductive measures."
"We are proud to be working with Iridium and providing them with enhanced insights into their customer, sales, and marketing data," said Sanju Bansal, MicroStrategy's COO. "MicroStrategy's integrated BI platform seamlessly delivers user-friendly reports, scorecards, and dashboards that are valuable tools for identifying key trends and making analytically-based business decisions."
About Iridium Satellite
Iridium Satellite LLC (http://www.iridium.com/) is the only provider of truly global satellite voice and data solutions with complete coverage of the earth (including oceans, airways and Polar Regions). Iridium delivers essential communications services to and from remote areas where no other form of communication is available. The Iridium constellation consists of 66 LEO, cross-linked satellites and has multiple in-orbit spares. The constellation operates as a fully meshed network and is the largest commercial satellite constellation in the world. The Iridium service is ideally suited for industries such as maritime, aviation, government/military, emergency/humanitarian services, mining, forestry, oil and gas, heavy equipment, transportation and utilities. Iridium provides service to the U.S. Department of Defense. The company also designs, builds and sells its services, products and solutions through a worldwide network of more than 100 partners.
About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy is available at http://www.microstrategy.com/.
MicroStrategy and MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.
Contact:
Wende Cover
MicroStrategy Incorporated
703-770-1646
[email protected]
MicroStrategy Incorporated
CONTACT: Wende Cover of MicroStrategy Incorporated, +1-703-770-1646, [email protected]
Web site: http://www.microstrategy.com/http://www.iridium.com/
(source: http://www.tmcnet.com/usubmit/-iridium-selects-microstrategy-improved-customer-retention-marketing-analysis-/2006/08/10/1785062.htm)
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