Borders Now Taking Orders for Kobo e-Reader

By Erin Harrison, Senior Editor

After developing a strong following, Kobo, a global e-reading service, today announced that the Kobo e-reader is available for pre-order in the U.S.

Borders offers the e-reader online and will ship in time for Father's Day on June 17.

Company officials said that the new Kobo e-reader offered through Borders is a "stylized, easy-to-use, affordable" e-ink device that comes pre-loaded with the Borders eBook app.

According to Kobo CEO Michael Serbinis, at $149.99 the Kobo e-reader is roughly $100 less than the other e-reading devices currently available.

"It provides a great way to start e-reading without breaking the bank. We couldn't be happier about partnering with a brand like Borders which shares our commitment to technological innovation, high quality, and customer value," Serbinis said.

Using Kobo, consumers can access over a million eBooks, including bestsellers, through USB or wirelessly through Bluetooth. The Kobo e-reader also comes pre-loaded with 100 classic books and can store up to 1,000 eBooks.

(source: http://vertical.tmcnet.com/topics/gadgets/articles/84538-borders-now-taking-orders-kobo-e-reader.htm)