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March 11, 2009

OtterBox Stands Strong in Tough Times

By Calvin Azuri, TMCnet Contributing Editor

OtterBox, a locally owned and operated Fort Collins company, has announced that it continues to experience growth and profits even in the current recession.
OtterBox currently offers its customers premier protective solutions for mobile electronic devices. During the coming year, the company said it plans to release close to 60 new products and increase its staff by around 20 new people.
One of the biggest areas of growth for the company in 2008 was Internet sales, which increased by 88 percent when compared to 2007. The company’s Web site is not only a place where customers can purchase products, but also a site that people can interact with the company as well as other customers from around the world.

One of the key features for OtterBox's continued success is because it has been able to forge and strengthen strategic business relationships. Being able to work with large distributors such as Tessco and Ingram Micro has helped the company streamline their sales process and access new markets. The company has also formed partnerships with key OEMs which include RIM, Palm, HP and many others thereby allowing OtterBox to stay on the cutting edge of innovation by offering their cases for the latest devices on the market.
CEO Curt Richardson said that customer feedback has always been a key to success for OtterBox and without it, the company would not be where it was today. In fact, Richardson points out that the company formed the habit of listening to requests, gathering data and conducting surveys, to better understand the needs of customers and this has helped in expanding product lines.
Richardson also said, “We now have a greater market reach from the casual to the most extreme user by offering the skin-like Impact Series, drop and scratch-proof Defender Series and fully rugged, waterproof Armor Series. Other case lines are in the works so we are continually evolving and changing to meet customers' needs."
OtterBox has formed collaborations with national wireless carriers such as AT&T, Verizon, Sprint and T-Mobile, as well as several international carriers like Bell Canada, Rogers Communications, TELUS and Orange helping them provide wireless consumers with convenient and reliable protection for their devices.

Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin’s articles, please visit his columnist page.

Edited by Stefania Viscusi

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