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February 11, 2009

Sony's Intros New C903 Cyber-shot

By Barkha Bathwal, TMCnet Contributing Editor

Sony Ericsson, a manufacturer of mobile handsets, recently announced the launch of the Sony Ericsson (News - Alert) C903 Cyber-shot, a slick and stylish mobile phone with a unique sliding lens cover that allows users to take memorable pictures by just sliding down the protective lens cover.

The new camera is packed full with features including a16x digital zoom for the best picture possible as well as Face Detection for finding up to three people in the frame at a time and Smile Shutter which automatically picks out beaming smiles. Also, the camera includes a BestPic option that allows users to snap up to nine images in quick succession and pick the best and delete the rest.
The slim slider measures 97 x 49 x 16 mm, weighs 96 grams and will be available in selected markets from the Q2 of 2009 in lacquer black, techno white and glamour red colors. In addition, the camera comes with an auto rotating 2.4" display and a resolution of 240 x 320 pixels, which can send crystal clear pictures to your blog, or connects to your TV screen using the TV-out function.
In addition, the C903 Cyber-shot comes complete with a GPS, so users don’t lose track of where they took an image or where they are.
"The C903 Cyber-shot adds a creative and stylish mobile phone to our mid-range segment. The C903 Cyber-shot furthers Sony Ericsson's (News - Alert) digital camera heritage and makes capturing special images even more memorable,” said Daniel Sandblom Global Business Marketing Manager at Sony Ericsson.

Sony Ericsson, a manufacturer of mobile handsets had sales of around 97 million phones in 2008. The company operates in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America.
Most recently, Zi Corporation, a provider of text input products, expanded its license agreement with Sony Ericsson. Sony Ericsson previously chose Zi as its text input technology partner, enabling the company to deploy its eZiText and Decuma predictive text and handwriting recognition solutions. Under the terms of the new arrangement, Zi Corporation (News - Alert) will continue supplying Sony Ericsson with both predictive text and handwriting recognition technology while Sony Ericsson will be offering Zi user Input and usability technology on a majority of its phones.
“Sony Ericsson has demonstrated their commitment to offer a broad range of world class handsets that both simplify and enrich the wireless communication experience of their consumers,” said Milos Djokovic, president and CEO at Zi Corporation.
Sony Ericsson and Cybercom also signed a contract that extends Cybercom’s responsibilities for application management of all external Sony Ericsson Web sites and accompanying functionality. The extended 2 year contract runs until December 31, 2010 and calls for Cybercom to be responsible for applications within various parts of Sony Ericsson Web sites as well as structured offshore deliveries from their operation in India.
”We're delighted and proud that Sony Ericsson demonstrated this show of trust. Global sourcing is increasingly becoming a key component in our deliveries to Sony Ericsson. That’s why this stamp of approval is extra valuable,” says Jesper Carlgren, global account manager for Sony Ericsson, Cybercom Group.

Barkha Bathwal is a contributing editor for TMCnet. To read more of Barkha's articles, please visit her columnist page.

Edited by Stefania Viscusi

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