GetFugu Inc., which is set to launch a new mobile search tool on Sept. 9, has revealed that its laboratories have seized upon an advanced technology that achieves facial recognition, which will be embedded in its software and eventually be made available to mobile phone users around the world.

GetFugu officials said that the company’s application allows a GetFugu user to query a subject's web identity by looking at him/her through their mobile's camera.

"The significance of this ground-breaking facial recognition enhancement is inestimable," said Rich Jenkins, vice president for development, GetFugu, in a release.

Jenkins said that it will connect the Web with the physical world, creating one's reality from one's own perspective.

He said that dating services will most likely be the earliest adapters, but businesses will quickly learn that this modality increases the speed of commerce, as users around the world snap pictures of people they interact with and receive instant information about the products, services, and proposals represented by their contacts.

GetFugu claims to be is the first technology architect to provide a carrier agnostic, platform agnostic mobile search platform.

The company claims this new technology will change the way people access the web with their mobile phones. It will encourage use of its applications by simply integrating the mobile phone's core strengths (image recognition, voice recognition, location recognition) into a single customizable application.

GetFugu also offers the only mobile hot-spotting e-commerce platform available worldwide today. GetFugu claims its platform can run 97 percent of the mobile phones available (over 3.3 billion handsets) worldwide.

GetFugu's Sept. 9 premiere of its four unique "See It" vision recognition (ARL), "Say It" voice recognition (VRL), "Find It" location recognition (GRL), and "Get It" hot-spotting services is targeted at consumers who spend valuable time hunting for entertainment, news, sport results, shopping, and more on their mobile phones.