Wifi Revolution

A new market for television viewer-ship has been brewing as more and more people demand mobile TV. With the increasing availability of television on mobile devices, the wireless industry has begun to focus on a technology that makes mobile TV possible, DVB-H.

 

DVB-H (Digital Video Broadcast- Handheld) or broadcasting television on battery-powered handheld devices is a standard that is rising in popularity, especially in a world that is increasingly 'on the go.'

 

Mobile television allows viewers to access programming regardless of their physical location and support from the wireless industry for DVB-H has accelerated its market growth. This is what a new report by Frost and Sullivan, "DVB-H Technology-Market and Potential Analysis" finds.

 

According to the report, revenues of $60 million were recognized in 2006 for the market and are expected to reach 2.04 billion by 2010, a news release noted.

 

A positive of the technology is that it is non-proprietary. This, Nagarajan Sampathkumar, a Frost & Sullivan Research Analyst, believes will help the growth of the standard in the wireless industry.

 

And while concerns over quality are not an issue with the technology, which offers improved QoS and promising speeds, business and revenue models for mobile operators need still be addressed.

 

"With DVB-H, mobile operators are likely to prefer to continue operating in their area of domain expertise, service provisioning, billing and customer care and therefore, broadcasters would have ownership of the content and the overall visual experience," noted Sampathkumar.

 

Aside from these concerns, and further optimization of battery life for the handheld devices, the growth and revenue possibilities for DVB-H technology in the mobile TV market, seems promising.

 

 

 

 

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