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February 17, 2017

Call Analytics Outfit IOVOX Raises $10M

By Paula Bernier, Executive Editor, TMC

IOVOX this week announced it has raised $10 million in a Series A round. Octopus Ventures, SF Capital, and Silicon Valley Bank led the round, which consists of a combination of equity and debt financing.

The call analytics company offers a service called IOVOX Insights that enables telcos to provide their small and medium customers with information about telephone calls. For example, it shows business how many calls they receive, how many they miss, when and from where the calls are coming, repeat calls, and more.



As I’ve reported previously, IOVOX has compared this capability as the phone network equivalent of Google (News - Alert) Analytics. The aim of IOVOX is to turn phone calls from logged events to events that can trigger real-time actions.

“Traditional phone bills don’t tell a story of business performance,” says IOVOX CEO and C-founder Ryan Gallagher. “This can be extremely debilitating if your business relies on phone leads. But once a business realizes they are missing 20 percent or more of their calls during certain periods of the day, they immediately recognize the value of dynamic and interactive analytics. IOVOX Insights enables service providers to lock in existing revenue while creating a foundation for upsell.”

IOVOX Insights is initially targeted at tier 1 through 3 cloud-based PBX providers that employ the BroadSoft (News - Alert) platform as well as businesses.

A press release IOVOX issued yesterday said its service is in use AutoTrader U.K., communications services provider BT (News - Alert), Pizza Express, and U.K. property portal Zoopla. In an interview with me last year, IOVOX said it was in a live beta with a property portal that was leveraging it solution to see, for example, if a customer says his or her maximum housing spend is one amount online and another amount over the phone.




Edited by Stefania Viscusi
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