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September 08, 2014

3 Successful Ways to Solve Customer Complaints Before They Go Online

By Walter Halicki, Jr., President, Reputation Maxx

One of the biggest issues that businesses are facing in today’s digital age is that of negative online reviews. If a company has an excessively negative landscape, it can put them out of business. When searching for businesses online, consumers are likely also to search out reviews about the company and its products, complaints that have been lodged against the company, and any reports of scams that might be associated with the company’s name.



It is for this reason, that solving consumer complaints before they go on the Internet is so vitally important. Complaint websites such as Complaints Board, Ripoff Report and others are extremely high ranking websites that can cause companies grief for years. Here are three tips to stop these complaints from going online.

1. Monitor and Check Regularly

Few feelings are worse than being caught off-guard by an extremely negative review online when it has already been on the Internet for days, weeks or even months - unknown to the company that it is aimed at. The reputation management experts at Reputation Maxx regularly monitor each and every client on a platform designed to capture each and every mention of company’s name online, whether it be a positive mention or a negative one. As soon as a threat is recognized, the team can move into action neutralizing the post and forcing it down to the later pages of search engine results.

2. Ask Consumers to Contact the Business Directly with Complaints

Oftentimes, angry customers will go on sites like Ripoff Report and Complaints Board in order to let off steam when they feel that the company in question has ignored their issues. In order to avoid this situation from happening, it is important to tell the customers to come directly to the company and not to a third-party site where their complaints will be seen, but most likely nothing will be done. By going directly to the company with the complaint, there is a much better chance that a solution will be reached.

3. Don’t Take it Personally

In any business, and with any product or service that is sold, someone will always be dissatisfied for a variety of reasons. When it comes to dealing with consumer complaints, it is important to not take some of the extremely negative comments seriously. If there is a trend of negative complaints regarding the same issue, then the cause of these complaints should be assessed, recommends online reputation management firm of Reputation Maxx.

Reputation Maxx is a full service online reputation management firm and public relations firm offering customized solutions to both individuals and businesses of all sizes. Reputation Maxx is a part of a fine family of companies including JW Maxx Solutions, Prensa Ahora and Enterate Ahora. For more information, visit http://reputationmaxx.com.




Edited by Stefania Viscusi
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