Ask most IT people how much fun they find spending large amounts of time and frustration configuring and administering e-mail and other messaging servers, and you’ll likely get a grumpy answer. A new startup hopes to change that.

Message Bus, reportedly the first to provide a cloud-native application service enabling and powering messaging across e-mail and mobile channels, has closed $11 million in growth funding, thanks to North Bridge Venture Partners and True Ventures, Ignition Partners, James Lindenbaum, Tim Young and Jesse Robbins.

The company plans to ramp up hiring and product development with these assets.

In 2010, the company’s founders created what they call the first cloud-native application service to enable and power messaging across established and emerging channels. The technology can help reduce CAPEX expenditures associated with building, running and maintaining enterprise messaging applications while increasing customer engagement through improved message deliverability, particularly during a time when customer engagement and retention are critical in a more crowded marketplace with more players vying for customers’ attention.

"Companies are realizing the benefits and efficiencies of highly elastic, redundant cloud-based systems,” said Paul Santinelli, Partner at North Bridge Venture Partners and Message Bus Board Member. “Message Bus was started by experts of the cloud computing movement; they are approaching the problem of messaging by solving it in the cloud where they can leverage their experiences and knowledge of building systems that scale to meet enterprise needs."

"Internet messaging is becoming more complex through channel proliferation,” said Jon Callaghan, Founding Partner at True Ventures. “What was once a complex problem has been confounded now that customers interact with companies through e-mail, mobile and social messaging. Each channel requires a unique message type which forces companies to spin up more and more costly messaging servers. Message Bus is poised to solve the messaging challenge across channels by creating a single platform to enable messaging in the cloud."