Act-On Software just released a new tool that will help companies’ track its presence in social media and other online channels. The new tool called, Act-On Insight, was designed to work hand-in-hand with Act-On’s marketing automation platform letting users see real-time data and compare it to that of its competitors.

“Measuring an organization’s online and social footprint can be incredibly hard,” said Ian Michaels, principal analyst at Gleanster Research. “Act-On Insight takes the online and social media dashboard to a new level by allowing marketers to benchmark their performance against peers.”

Michael’s explains, “Eight out of ten organizations rank marketing measurement as a top three challenge in 2012. A big part of this challenge is identifying the context behind what measurements actually mean and how to translate them into actionable insights. By benchmarking how an organization compares to competitors, marketers can easily identify contextually relevant adjustments that help fine tune marketing strategy and improve effectiveness.”

The Act-On marketing automation platform provides a solution to this problem by giving users access to web conferencing, an e-mail engine, customer relationship management, lead generation and nurturing, content syndication, social media prospecting, design tools for web forms, and landing pages. Insight will add new features which include the ability for a marketer to compare a website’s performance to another company, tracking data, and search terms that will help drive traffic to the site. 

“Small and medium-sized businesses struggle to keep up with marketing resources and capabilities afforded by larger enterprises,” said Atri Chatterjee, chief marketing officer, Act-On Software. “For them, Act-On’s marketing automation is an equalizer, leveling the playing field by enabling them to reach key audiences, including customers and prospects, faster and more effectively. Act-On Insight is an important new weapon in their arsenal.”

Act-On Insight is available for all customers as part of the Act-On platform. The marketing automation platform is offered for as little as $500 per month and can be upgraded to handle larger businesses or more data.  

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