[June 26, 2012] |
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Act-On Software Launches Online and Social Media Tracking Tool, Act-On Insight
BEAVERTON, Ore. --(Business Wire)--
Act-On Software, the world's fastest-growing marketing
automation company, today announced the launch of Act-On
Insight. This latest product brings even greater business value and
competitive advantage to marketing leaders who use the Act-On platform.
With Act-On Insight, marketers are able to benchmark and track key
online marketing metrics, while managing and improving web and social
media presence - all from a single dashboard.
"Measuring an organization's online and social footprint can be
incredibly hard," said Ian Michiels, principal analyst at Gleanster
Research. "Act-On Insight takes the online and social media dashboard to
a new level by allowing marketers to benchmark their performance against
peers. Eight out of ten organizations rank marketing measurement as a
top three challenge in 2012. A big part of this challenge is identifying
the context behind what measurements actually mean and how to translate
them into actionable insights. By benchmarking how an organization
compares to competitors, marketers can easily identify contextually
relevant adjustments that help fine tune marketing strategy and improve
effectiveness."
Act-On Insight provides key capabilities in te following areas:
Website traffic and keyword effectiveness Within a single
dashboard, marketers can see how well their website is doing relative to
the competition. This enables easy reporting and improvement tracking on
site popularity and search terms or keywords that may be critical in
driving traffic. Marketers also gain better understanding of how
outbound efforts are impacting marketing results.
Blogs Businesses can get valuable information from
monitoring their own blogs and comparing them with those of their
competitors. For example, marketers can see the trends in blog topics
and track the frequency and popularity of competitor blogs against their
own, using this information to measure quantity and quality based on
factors such as the volume of dialog.
Social Networks Businesses also gain competitive insights
across social networks like Twitter, Facebook and LinkedIn (News - Alert). For example,
not only can marketers measure things like activity and number of
followers, but also more importantly measure relevance based upon things
like amplification of dialog.
YouTube (News - Alert) As more organizations turn to multi-media content
such as video as a quick source of information, marketers need to pay
attention to this very important channel. Act-On Insight helps marketers
actively track, measure and compare their YouTube channel with those of
their competitors. This gives the company a tangible way to measure and
improve their return on investment in multi-media content.
"Small and medium-sized businesses (SMBs) struggle to keep up with the
marketing resources and capabilities afforded larger enterprises," said
Atri Chatterjee, chief marketing officer, Act-On Software. "For them,
Act-On's marketing automation is an equalizer, leveling the playing
field by enabling them to reach key audiences, including customers and
prospects, faster and more effectively. Act-On Insight is an important
new weapon in their arsenal."
Pricing & Availability Act-On Insight is available to
all customers as part of the Act-On platform. Subscription pricing for
the full Act-On marketing automation platform starts at only $500 per
month.
About Act-On Act-On Software's cloud-based marketing
automation platform is quickly forming the foundation of successful
marketing campaigns everywhere-from small, simple and direct, to complex
globally-implemented programs. Act-On's technology features an
Instant-On™ database for accelerated campaign implementation; an easy,
highly intuitive user interface; and a comprehensive, feature-rich
solution set. This includes a best-in-class email engine with one-click
integration to leading web conferencing and CRM solutions; tools for
website visitor tracking, lead scoring, lead nurturing and social media
prospecting; design tools for web forms, landing pages and emails; and
more. Act-On is headquartered in Beaverton, Oregon, with offices in
Roseville and Menlo Park, California. To learn more, please visit http://www.actonsoftware.com.
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