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June 05, 2012

Apple's iPad Continues to Dominate Market, Customer Satisfaction

By Rory Lidstone, TMCnet Contributing Writer

Institutional research firm, ChangeWave recently released a refresh of its poll regarding tablet purchases aimed at business IT buyers, finding that the numbers have changed somewhat compared to February, when the survey was last conducted. Last February, ChangeWave found that 84 percent of those looking to buy a tablet were planning to go with the iPad.



The refreshed survey, conducted in May, polled 2,893 "American early adopter types" and found that only seven percent of those surveyed planned to buy a tablet within the next 90 days, while 73 percent of those planned to buy an iPad. None of the iPad's competitors rose above the single digits, however.

While the Samsung (News - Alert) Galaxy Tab's ChangeWave share managed to double from three percent to six percent from February, the Amazon Kindle Fire saw a marked decline in interest. In February, 22 percent said they were planning to purchase a Kindle Fire while in May, the number dropped to a mere eight percent.

A huge part of the problem for Amazon, according to ChangeWave, is the fact that the Kindle Fire's satisfaction ratings saw a 15-point decline from 66 percent "very satisfied" in February to 41 percent in May. The iPad's satisfaction scores as of May, meanwhile, were 71 percent for the iPad 2 and a whopping 81 percent for the 3rd Gen iPad. The Samsung Galaxy Tab, meanwhile, scored 46 percent in customer satisfaction.

ChangeWave found that the high-resolution retina display, included in the new iPad, proved to be the most popular feature of the device, followed by long battery life, 4G LTE (News - Alert) capability and a faster processor.

In related news, ChangeWave also recently found that Apple's other hot product, the iPhone, continues to do well with rising demand for the iPhone (News - Alert) 4S months after the phone's initial release. ChangeWave asked 4,413 people, planning to buy a smartphone within the next 90 days, which manufacturer they would be purchasing their device from — 56 percent said Apple (News - Alert).




Edited by Brooke Neuman
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