Social media management dashboards are easy to come by, though that does not necessarily mean all businesses are able to accurately measure their social return on investment (ROI). In fact, a survey carried out by EPiServer suggests that just a tenth of U.K. companies are able to accurately measure their social media ROI.

Data in the Tackling The Social Challenge Report was collated through a survey of 250 marketing decision-makers in the U.K. to discover how they use social media marketing. Over 75 percent of respondents said that they are either running a community of customers across social networks, or plan to start doing so within the next year.

Around 29 percent of respondents had set up social media accounts for their companies within the last 12 months, while just over a third (35 percent) said that they have been using social media marketing for over a year.

Just 22 percent of respondents have a dedicated social media or community manager, which is the same level as recorded in 2011. Four out of ten marketers said that they do not have a social media manager dedicated to the role, and have no plans to hire one in part due to a lack of resources.

Facebook is the most commonly used network for the respondents, with 65 percent saying they have an account. Twitter (News - Alert) was close behind though, with 60 percent saying the had an account on the micro-blogging site. Around 25 percent said they ran more than one account on both Twitter and Facebook (News - Alert).

Just 23 percent of the marketers claimed social media is an integrated part of their company’s online presence.

Last month, EPiServer launched EPiServer Social Reach, a product that lets marketers communicate across a number of social networks including Facebook, LinkedIn (News - Alert) and Twitter.

Social commerce startup Moontoast may be able to help the 90 percent of U.K. firms that apparently can’t accurately measure social ROI. The firm’s Social Analytics Suite platform aims to make sense of social media marketing and ROI.