[February 22, 2012]

Moontoast Redefines Social ROI, Releases Premium Social Analytics Suite

Social Commerce startup, Moontoast, who recently closed a $6,000,000 round of funding, has announced a significant update to its patent-pending Social Analytics Suite platform, which aims to bridge the gap between social media marketing and ROI.

Moontoast ties together transactional and social data to help brands optimize campaign performance and react quickly to customer behavioral shifts. At the core of Moontoast's Premium Social Analytics Suite is their proprietary model for social performance analysis, Return on Fan™, designed to provide marketers with the quantitative and qualitative measurement of the impact that a fan has on a brand in the Social Web.

"The Moontoast Social Analytics Suite combines data in a way that makes it easy to see stories unfold," said Tim Putnam, Moontoast's Vice President of Marketing and Client Services. "As marketing managers, we've been trying for years to define returns in social, and the Social Analytics Suite makes it easy to see exactly which messages build relationships, which are the most relevant to fans and followers, and how they ultimately drive sales and results."

The Social Analytics Suite collects data across a variety of channels and displays it in an intuitive interface where the user is never more than two clicks away from drilling all the way into discreet metrics. By displaying engagement transactions (monetary and non-monetary), Moontoast provides unique insight into fan relationships, enabling brands to understand behavior and make critical and timely decisions on theirsocial campaigns happening today.

The one-screen interface is simple to use, yet powerful enough to view the entire Social Activation Lifecycle: social messages lead to impressions, which lead to interaction, which lead to transactions and, finally, long-term endorsement.

"There is a fundamental shift occurring in digital commerce," said Blair Heavey, Moontoast's CEO, "consumers want to see sales that interest them, coupled with the ability to purchase immediately from the same page; and brands want innovative and elegant solutions that drive unprecedented engagement and the ability to constantly stay on top of what consumers are interested in. We are very excited to launch this product."

Premium Social Analytics Suite Overview:

• Moontoast Analytics provides data into which offers, within which stores, are most appealing within a given day and over time.
• Analytics provides insight into how interaction strategy affects transactions, both monetary and non-monetary, as well as social and revenue growth, all within one screen.
• Brand managers can use Social Analytics to respond quickly to communities' activity and take advantage of buzz and spikes in interest, or lack thereof, and change course.
• Campaign overview provides summary of relationships, relevancy, and results, with suggestive insights to improve all on one page.

Moontoast, whose Social Activation Engine facilitates sales and engagement across social networks, blogs, and ad networks, is making a big bet on social analytics for 2012. "Social commerce is an early market, but brands know they need to better understand social media in general," added Heavey. "Our Social Analytics Suite shows how fans interact with each post and how that relates to social growth, endorsement, and revenue growth. There is no better tool available for a comprehensive view of social commerce and engagement."

Moontoast is the only company that offers a Social Activation Engine allowing affinity brands to build fan relationships, engage fans wherever they are in social, drive actions and results from those fans, and understand through Analytics what the fans are doing on the social web right now.

ABOUT MOONTOAST

Moontoast is the leading social commerce platform for affinity brand retailers, musicians, athlete/celebrities, & authors. Moontoast's Social Activation Engine enables brands to effectively focus their social efforts on relationships, relevancy and results. With Moontoast, brands activate their fans to interact in social networks like Facebook (News - Alert) and Twitter and content networks where the brand is a beacon. For more information, visit www.moontoast.com.

Screen shots and demos available upon request.

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