February 24, 2012
iDevices Just May Target Generation C
Every generation has its claim to fame, with monikers describing the particular characteristics of that generation. From Baby Boomers to Millennials, each generation makes its mark in history. So, what mark will Generation C make in the world?
I know what you’re thinking – back up, Generation what?
According to this Network World (News - Alert) report, Generation C is the group of Americans between the ages of 18 and 34 who are more connected online and consuming more digital devices than any other age group.
This age group, according to Nielsen Wire, makes up 23 percent of the U.S. population and comprises significant chunks of varying social and digitally sophisticated groups.
Those belonging to these groups are the exact target audience for certain toys from iDevices. In this CES video, TMC CEO Rich Tehrani (News - Alert) gets an exclusive exploration of a few iDevices innovations, including the iGrill.
Need to grill the perfect steak, but don’t want to miss time with your friends? The iGrill will connect with your iPhone (News - Alert) via Bluetooth and track the cooking for you. When the steak’s ready to come off the grill, you’ll get a call.
Want to take your iPhone in the shower? iDevices has a gadget for that, too. Never mind the warnings that Apple (News 
- Alert) won’t support your iPhone if it gets wet, iDevices took this into consideration by allowing for full functionality with full water protection.
Take the time to check out the video. If you’re a Gen C, Nielsen predicts you will. According to multiple surveys conducted of online users, 27 percent watch online video. While this is a great number for those producing the videos, it’s still slightly behind the 35-to-49 age group, consuming 28 percent of online video consumers.
So why do Gen C users and iDevices make a good mix? Nielsen found this is the largest age group owning a tablet, at 33 percent, and smartphones, at 39 percent. In its report, Nielsen said the ownership and use of connected devices makes Gen C consumers incredibly unique as they represent both a challenge and an opportunity. Marketers – brace yourselves.
Edited by Jennifer Russell
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