Global Online Community (GOC)
Through global online communities, TMC’s editorial team provides a higher level of detail on subject matter for its clients. Communities are a more robust editorial platform with layer upon layer of content in multiple media formats. These GOCs are highlighted on TMCnet by appearing in the top tabs on each page of the site.
TMCnet has a full suite of products and services online including banners, buttons, splash pages, road blocks and page curls (ads which display from the top right of a page).
Webinars, or Live Web Events, present a uniquely effective marketing tool for generating hundreds of quality leads as well as reaching key decision makers/customers and increasing awareness. Webinars are also delivered by key opinion experts, who are often viewed as thought leaders as a result of successful Webinar programs. These live web events are typically one hour long and delivered via streaming audio or telephone along with a PowerPoint presentation providing a content-rich learning experience. Webinars are interactive as moderators ask and answer questions fully engaging the attendee through a Q&A session.
TMC’s product-focused e-newsletters deliver marketing messages in an editorial environment. Each carries feature stories, articles, and relevant news announcements for the markets/subscribers they serve. Sent via email to subscribers, eNewsletters offer sponsorship opportunities for clients attempting to reach a highly targeted niche within the communications and technology markets covered by TMC.
TMC’s White Papers are an extremely cost-effective lead generation tool. TMC, through its extensive marketing campaign across leading media properties, drives qualified readers to white papers posted on TMCnet.
TMC publishes four print publications: INTERNET TELEPHONY, IMS Magazine, Customer Interaction Solutions, and Unified Communications. These publications are the leading industry trade magazines in their respective markets, reaching over 650,000 readers in aggregate each month. TMC’s publications are geared toward an audience of high-level decision makers, providing experience and unbiased views of the communications and technology industry.
All four of TMC’s highly targeted, pioneering publications (the first and leading magazines of their industries) provide authoritative information and strategic guidance on important technology and/or service acquisition and implementation.
INTERNET TELEPHONY – Circulation: 57,000
Launched in 1998 as the first publication 100% focused on emerging IP Telephony market, INTERNET TELEPHONY quickly developed a reputation as the source where companies could learn about new products and opportunities in the burgeoning IP Communications market. INTERNET TELEPHONY magazine provides readers with the most authoritative information regarding the purchase of equipment, software, and services. INTERNET TELEPHONY offers its audience of decision-makers rich content from solutions-focused editorial to reviews on products and services from TMC Labs.
Key highlights and regular features: Each monthly issue contains sections covering important news announcements, product reviews performed by TMC Labs (TMC’s in-house testing staff), staff-written articles, and feature stories, articles and feature stories contributed by respected individuals in the marketplace, plus perspective columns and editorials written by the industry’s leading experts, TMC’s President Rich Tehrani, Greg Galitzine, and Richard Grigonis.
In March 2007, b2b Media Business Magazine recognized INTERNET TELEPHONY (www.itmag.com), as one of the top movers of 2006 in the Tech Sector. INTERNET TELEPHONY ranked number seven among the top 50 in the Computing category, measured by ad page increases between 2005 and 2006. INTERNET TELEPHONY magazine was recognized as a “gainer” with ad page increase of 87.5. INTERNET TELEPHONY ad pages in 2006 were 476.60, up from 389.10 in 2005.
Customer Interaction Solutions – Circulation: 56,500
Launched in 1982, CIS is the world’s leading magazine focusing on customer interactions and helping companies better serve customers. Celebrating more than 25 years as the voice of the contact center, CRM, and teleservices industries, Customer Interaction Solutions continues to lead the way with the most comprehensive editorial. Areas of focus: CRM, web-based services, and call centers.
Each monthly issue contains sections covering important news announcements, original articles, and feature stories, with content contributed by thought leaders in the marketplace, plus columns and editorials written by Nadji Tehrani, Rich Tehrani, and Tracey Schelmetic. Senior management decision makers and customer interaction professionals rely upon Customer Interaction Solutions to keep them current in the most critical technologies and services for the contact center.
IMS Magazine – Circulation – 37,000
IMS Magazine is devoted to teaching the service provider community about the massive opportunities afforded them in the move to IP Multimedia Subsystem (IMS)-based architectures. IMS has the potential to drastically simplify the way providers provision and deploy new services. IMS Magazine focuses on education, evangelizing, and concentrates on success stories in the market and aims to be the primary resource service providers turn to when deploying next-generation networks. It also discusses how service providers can unify networks to more rapidly roll out new and exciting services.
Key highlights and regular features: Each monthly issue contains sections covering important news announcements, product reviews performed by TMC Labs (TMC’s in-house testing staff), staff-written articles and feature stories, articles and feature stories contributed by respected individuals in the marketplace, plus perspective columns and editorials written by TMC’s President Rich Tehrani, Greg Galitzine and Richard Grigonis.
Since the premier issue published in February 2006, IMS Magazine’s circulation has more than doubled to over 41,000 subscribers. TMC believes IMS Magazine is the only one-stop resource dedicated to IMS-related information. Insightful articles, revealing news, case studies, and in-depth product information in the world of IP multimedia subsystems are featured in every issue.
Unified Communications – Launched July, 2007 with 44,000 subscribers
In July 2007, TMC leveraged several assets to launch Unified Communications, whichis devoted to educating enterprise decision makers on why and how they need to deploy Unified Communications (UC) solutions. Every issue of Unified Communications magazine features a comprehensive news section; case studies of successful deployments and lessons learned; interviews with leading hardware and software companies; and an industry section, featuring analysis of important mergers and acquisitions, partnerships and a Wall Street perspective on the Unified Communications market. Circulation for UC is nearly 45,000 subscribers.
The market for Unified Communications software and hardware is experiencing tremendous growth. Today’s enterprise workforce is demanding these productivity-enhancing options from their IT and telecom departments. Responding to this pressure from their staffs, decision makers at all levels are selecting and deploying solutions at a frantic pace.
Events – TMC produces major trade shows annually, including INTERNET TELEPHONY Conference & Expo, and Call Center 2.0. Thousands of attendees representing 115 countries participate in TMC’s shows, which provide valuable information they can take away and apply to their businesses.
Starting with the first events launched in the mid 1980s and continuing today, TMC conferences and expos attract a high-level audience because they deliver a comprehensive, in-depth education within a marketplace atmosphere.
Attendees achieve measurable ROI because the program at each event is built to deliver educational sessions that give detailed comparisons of different solutions. Armed with the pros and cons of each particular product and service, these attendees walk the exhibit floor armed to ask the right questions of vendors trying to convince them that their solution is best. The exhibit floor literally becomes a marketplace where buyers visit vendors with a clear sense of the features and characteristics that will fit their specific needs.
For exhibitors, the presence of these highly-educated, highly-influential attendees allows them to drive ROI by cultivating their best prospects in the unique face-to-face setting only a trade show can provide. Further, the strategic East and West coast locations of the bi-annual INTERNET TELEPHONY Conference & EXPO, enables TMC to draw attendees from South America, Europe and Asia.
Expo participants on both sides of the buying and selling interaction maximize their time at the event because attendees receive a serious education, not a commercially-motivated presentation in each breakout session.
Internet Telephony Conference & Expo (ITEXPO)
Internet Telephony Conference & Expo attracts high level attendees with a definite interest in learning more about products. This provides great opportunity for top level decision makers, most of whom are on the show floor, to shop for their next partners and interact with their new customers.
Every year since 2001, there have been two ITEXPO events per year, one in Florida, and one in California