[September 18, 2018] |
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Strategy Analytics: Mobile Media to Approach $720 Billion by 2023
Consumer and advertising expenditure on handset-based mobile media is
set to remain strong and will approach $720 Billion by 2023, according
to Strategy Analytics' (News - Alert) latest report "Global
Mobile Media Forecast: 2011-2023." The growing availability
of 5G, particularly in advanced mobile data markets, will help to
satisfy latent consumer demand for popular internet services and further
drive premium and ad-supported content consumption on mobile devices.
Strategy Analytics expects handset-based advertising will account for
over half of digital advertising expenditure as advertisers increasingly
focus on reaching their audiences on their mobile phones.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180918005696/en/
Global Mobile Media Revenue by Type: 2023 (Graphic: Business Wire)
Please click here for the report: http://sa-link.cc/MMF2018
Consumer demand for accessing popular internet services and apps on
mobile phones, including Facebook (News - Alert), YouTube, Spotify, and mobile games,
among others, continues to increase, supported by the growing
penetration of rich media smartphones and improving data connectivity
via LTE and emerging 5G networks. Brice Longnos, Analyst, Wireless Media (News - Alert)
Strategies, Strategy Analytics notes, "Overall, we expect 5G to deliver
continued positive growth to mobile media revenue rather than deliver a
significant step change. The increased capacity, greater bandwidth and
lower latency benefits of 5G will enable digital media companies to
deliver evolved rich media experiences, like 360 video, HD video, VR,
and AR at greater scale over mobile networks to smartphones."
The positive impact of 5G will help to boost data traffic and data
revenue for operators as consumption rises, but will also underpin
continued uplift to consumer and advertiser expenditure on mobile
content.
Nitesh Patel, Director, Strategy Analytics notes, "Despite the
introduction of GDPR and the negative publicity related to social
advertising channels like Facebook and YouTube (News - Alert), the growth in mobile
advertising continues to be driven by a combination of its
effectiveness, rising consumer dependence on their mobile phones for
accessing popular internet apps, and greater participation by brands and
business in engaging users on their primary personal screen."
About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory
services, consulting and actionable market intelligence for emerging
technology, mobile and wireless, digital consumer and automotive
electronics companies. With offices in North America, Europe and Asia,
Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20180918005696/en/
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