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| [July 17, 2018] |
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$1.2 Billion Tag Management System Market by Component, Application, Deployment Type, Organization Size, Vertical - Global Forecast to 2023 - ResearchAndMarkets.com
The "Tag
Management System Market by Component (Tools and Services), Application
(User Experience Management, Risk & Compliance Management, Content
Management, Campaign Management), Deployment Type, Organization Size,
Vertical - Global Forecast to 2023" report has been added to ResearchAndMarkets.com's
offering.
The global tag (News - Alert) management system market size is expected to grow from
USD 661.9 million in 2018 to USD 1,286.1 million by 2023, at a Compound
Annual Growth Rate (CAGR) of 14.2% during the forecast period.
The need for established data governance policies, focus on delivering
better customer experience, and gaining the ability to create a cohesive
ecosystem are expected to drive the tag management system market.
Real-time mobile app marketing strategies and a new breed of tag
management solutions are expected to fuel the market growth. However,
the proliferation of digital marketing and web-based technologies,
ownership of tags, and a need for technical expertise are expected to
limit the market growth.
Enterprises can benefit from tag management system for their digital
measurement and marketing initiatives, as they help integrate and deploy
various third-party tools into their website to track customers and
their activities across and off the website. As the marketers increase
the number of marketing channels, the number of tags for these also
increases, requiring significant resources to manage and execute these
tags efficiently and effectively to track and sync customer data to
third-party tools. In a 2015 study by Econsultancy, 73% of marketers
agreed that tag management system helped them run marketing campaigns,
with 42% saying it made the process "significantly faster.""
Key Topics Covered:
1 Introduction
2 Research Methodology
3 Executive Summary
4 Premium Insights
5 Market Overview and Industry Trends
6 Tag Management System Market, By Component
7 Market By Application
8 Tag Management System Market, By Organization Size
9 Market By Deployment Type
10 Market By Vertical
11 Tag Management System Market, By Region
12 Competitive Landscape
13 Company Profiles
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AT Internet
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Adform
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Adobe (News - Alert)
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Commanders Act
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Datalicious
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Ensighten
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Google
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IBM
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Innocraft
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Mezzobit
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Oracle (News - Alert)
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Piwik Pro
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Qubit
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Relay42
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Segment
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Signal
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Tealium
For more information about this report visit https://www.researchandmarkets.com/research/37pv8h/1_2_billion_tag?w=4
View source version on businesswire.com: https://www.businesswire.com/news/home/20180717005571/en/
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