[July 16, 2018] |
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Video-on-Demand (VoD) Market in Europe 2018-2021 - Globally, Video Traffic Will Be 82% of All IP Traffic by 2021, at a CAGR of 24% - ResearchAndMarkets.com
The "Video
On Demand in Europe: 2018-2021 - Not So Quiet on the Western Front"
report has been added to ResearchAndMarkets.com's
offering.
Video has proven to increase online publisher revenue by 20% via video
ads-on content, and it extends online viewing times, enabling viewers to
watch more ads. In fact, the average internet user spends nearly 90%
more time on a website that has video. By 2019, online video will
approach 80% of global internet traffic. The new challenge is to think
cross-media right from the start, and to break up this door, by using
digital as the connecter.
Indeed, the UK's TV landscape is still waving: subscription library
services like Netflix and Amazon Prime are becoming as important as
live-TV for family time. More than 9 million UK households subscribe to
at least one SVOD service. Overall SVOD penetration has now reached 43%
of UK households, compared to an average penetration of SVOD among TV
households 17% for the Western Europe and the fact that the video
library of OTT players contains recently produced content is still
fundamental to convincing potential customers.
In France VOD services continue to find new audiences, with 37% of
French internet users 6+ aged that access almost one VOD service, an 11%
increase YoY. But French internet users are more than twice as likely to
prefer pay-TV over SVOD. Actually, France is lagging behind the UK and
Germany, with a market penetration rate of 10.3%.
In recent times Germany showed the most dramatic changes with the VOD
services that have reached now the mass market. In this dynamic
framework, Amazon appears to be gunning for a strong foothold in the
Geran market. Together, with Netflix, having a market share of 72.8%,
with Amazon taking 38.7% of the German market and Netflix 34.1%.
The report therefore estimates the total revenues of the VOD sector in
Western Europe will increase from the 5,475 million in 2017 to 6,255
million in 2018 reaching 8,816 million in 2021, with a still
double-digit CAGR of 12%.
SVOD revenues in Western Europe will steadily increase, at an average
annual growth rate of 15%, starting from 4,513 million in 2018 to 6,805
million in 2021.
With the increasing of pay broadcaster and OTTs in the subscription
business, the TVOD is doomed to reduce its market share, that will
decline from 28% in 2018 to 23% in 2021.
The report estimates that the total revenues deriving from the VOD offer
in the joint Big 3 markets, will be of 3,572 million in 2018, increasing
to 4,946 million in 2021, with an average annual growth of 11%.
In terms of revenues breakdown, the market will grow more rapidly; TVOD
will grow much less, decreasing in importance in the following years. As
a consequence, in 2021 the SVOD will represent the 81% of the total
revenues, with the TVOD accounting for the remaining 19%.
In this increasingly crowded environment, the content market industry in
Europe looks not so quiet and safe on the Western front.
Companies Featured
Key Topics Covered
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Preface
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Executive Summary
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Introduction
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The state of global video development
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In the Zettabyte Era video content is still king
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The video effect and the need for ultrabroadband networks
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Mobile keeps surging
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The consumer choice
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The new age of cross-platform content
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New viewing habits: video streaming goes SVOD
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Main trends and new paradigms: 5G, AI
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The first wave of 5G
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5G TV
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Artificial Intelligence and the impact on video content industry
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Machine Learning: the ultimate video user experience
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Business strategies and consolidation
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The Telcos of the future
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Consolidation: the new mantra
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The AT&T / Time Warner (News - Alert) case: what's next?
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The new playing field
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Amazon overturn second-filling to Netflix
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The on-demand sector in Europe
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Overview
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The UK
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France
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Germany
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Market forecast
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On demand pay services revenues
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Revenues from single transaction: TVOD
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Subscription Revenues: SVOD
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VOD revenues in the main countries (France, Germany, UK)
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VOD revenues in the other countries
For more information about this report visit https://www.researchandmarkets.com/research/glt59w/videoondemand?w=4
View source version on businesswire.com: https://www.businesswire.com/news/home/20180716005449/en/
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