|[June 19, 2018]
Cloudinary Launches Digital Asset Management Solution
today announced the availability of its Digital Asset Management (DAM)
solution, the first end-to-end DAM developed to help organizations
realize the full value of their digital media assets and deliver
engaging end-user experiences through on-the-fly asset manipulations and
optimization, AI-based search and efficient workflows. The new solution
is powered by the company's award-winning image and video management
platform which offers a unique set of asset manipulation and delivery
capabilities and manages over 20 billion assets, including 25 million
new assets every day, for more than 325,000 users worldwide. Earlier
this month, Cloudinary was included as a Representative Vendor in
Gartner's (News - Alert) June
2018 Market Guide for Digital Asset Management.
This press release features multimedia. View the full release here:
Reimagining DAM with Cloudinary (Photo: Business Wire)
Watch the video here.
Digital trends and technologies are influencing and reshaping online and
mobile experiences, and these shifts are creating major challenges for
brand and content managers today: images increase content view rates by
94%, posts with images boost engagement by 180%, and buyers are 85% more
likely to buy a product after watching a video about it. This new world
order puts business-critical media content squarely in the center and
brands that efficiently leverage these assets are at a competitive
"As the largest independent bookstore in the world, with nearly 8.5
million assets and 60,000 new titles added each month, our ability to
easily and efficienty manage our media assets while delivering optimal
end-user experiences from browser to device is critically important to
our business's success," said Andrew Lemert, Director of Information
Technology at Powell's Books. "We chose Cloudinary because its core
platform combined with its new digital asset management capabilities
will allow our diverse teams to collaborate and more easily scale the
business as our needs evolve -- and the services team was committed to
going above and beyond. We couldn't be happier."
Optimizing Assets and Workflows via a Robust Cloud Platform
The Cloudinary DAM solution removes functional silos and bridges the gap
between asset management and delivery, enabling creative, marketing and
development teams to maximize the value of assets, streamline asset
workflows and optimize the end-user experiences across all touchpoints
seamlessly. Cloudinary's cloud-scale architecture supports
cross-functional collaboration without any loss in performance, and its
robust APIs make integrations with different applications easy. Users
can integrate with content management systems (CMS), product information
management (PIM) systems and any project management tools, enabling a
connected journey from asset creation and organization to manipulation
and end-user delivery.
"Companies understand the power of visual and interactive experiences
for creating better user engagement, but struggle to deliver them due to
the complexities that exist within today's fragmented digital media
ecosystem," said Itai Lahan, Co-founder and CEO, Cloudinary. "For far
too long brands have been relying on point solutions that address pieces
and parts of the DAM puzzle, and we set out to address those
shortcomings with our latest offering so brands can stay focused on
executing compelling and personalized online and mobile experiences.
We're thrilled with the customer response to date and look forward to
adding new features and integrations over the coming months."
Cloudinary's end-to-end DAM solution offers several features for
marketers and developers including:
Efficient and Rapid Upload: Drag and drop any asset type in
bulk to the media library or upload assets from various external
sources including Facebook, Instagram, Google (News - Alert), Dropbox and
Shutterstock. Easily embed Cloudinary's Upload Widget into any
application or website for greater flexibility.
Easily Extend and Integrate with Your Workflows: Cloudinary's
APIs and integrations allow you to use your CMS, PIM systems and any
project management tools to better streamline the creation to delivery
Customizable Metadata and AI-based Content Analysis: Organize
assets into folders with role-based permission control, leverage
AI-based content analysis for automatic tagging of images and videos
to make the library easy to search and browse. Easily extract and
store existing metadata and add custom metadata.
Advanced Search and Discovery: Leverage advanced search
features with any combination of attributes and filters, including
asset type, size, color, tags, metadata, and browse search results
displayed as visual thumbnails with associated metadata and tags.
Dynamic Manipulations and Performance Optimization: Dynamically
manipulate images and videos using simple controls, and easily apply
enhancements, filters and effects. Optimize performance for every
device and network by automatically choosing the most efficient
format, adjusting quality compression, and resizing and cropping
images to serve the most optimal version.
For more information and to schedule a demo, please visit: https://cloudinary.com/solutions/digital_asset_management
Cloudinary provides a cloud-based media full-stack solution for the
world's top brands. With offices in the US, UK and Israel, Cloudinary
has quickly become the de facto solution for web developers and
marketers to manage images, videos and other rich media assets and
deliver an optimal end user experience. Cloudinary has more than 5,000
customers worldwide, including AMC, Answers.com (News - Alert), Bleacher Report,
Cars.com, Conde Nast, DoorDash, Fairfax Media, Forbes, Gizmodo, GrubHub,
Hinge, Indiegogo, Lululemon Athletica, Outbrain, Stitch Fix, Under
Armour and Whole Foods Market. For more information, visit www.cloudinary.com.
Gartner does not endorse any vendor, product or service depicted in
its research publications, and does not advise technology users to
select only those vendors with the highest ratings or other designation.
Gartner research publications consist of the opinions of Gartner's
research organization and should not be construed as statements of fact.
Gartner disclaims all warranties, expressed or implied, with respect to
this research, including any warranties of merchantability or fitness
for a particular purpose.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180619005797/en/
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