[January 19, 2018] |
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MoviePassTM Unveils Strategy to Invest in Film at the Sundance Film Festival with the Launch of MoviePass Ventures
MoviePass™,
the nation's premier movie-theater subscription service and a
majority-owned subsidiary of Helios and Matheson Analytics Inc. (NASDAQ:
HMNY), announced MoviePass Ventures, a wholly-owned subsidiary
founded to co-acquire films with film distributors.
This press release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20180119005325/en/
MoviePass(TM) at Sundance Film Festival (Photo: Business Wire)
The announcement was made at The Sundance Film Festival during
MoviePass' content series Off-Script: The Future of Film to a
room of filmmakers, producers, directors, investors, distributors, and
other industry executives.
"We've experienced enormous success bringing people back into the
theaters since our launch in August and with an influx of business from
distributors, have proven the impact of our marketing over and over
again, giving them an incremental lift in ticket sales," said Mitch
Lowe, CEO of MoviePass. "Given the successes we have demonstrated for
our distributor partners in ensuring strong box office in the theatrical
window, it's only natural for us to double down and want to play
alongside them - and share in the upside."
MoviePass is currently purchasing approximately 3% of domestic box
office. However, it is purchasing in excess of 10% of a particular
title's domestic box office when it uses a series of levers within its
app and marketing-based platform to impact a consumer's selection of a
particular independent film. Examples of having impacted 10%+ box office
performance include: The Post, Three Billboards Outside of
Ebbing, Missouri, Call Me By Your Name and The Shape of
Water.
By boosting performance in the theatrical window, MoviePass is creating
an annuity and benefiting from greater downstream revenues on all
platforms , including:
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Theatrical
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Home Entertainment
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Streaming and Pay TV
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Digital / Physical / Transactional (Blu-Ray, DVD, Electronic Sell
Through, Pay Per View)
-
Other Ancillary Streams includng Network, cable, airlines, hotels,
etc.
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Foreign Sales
"We aren't here at Sundance to compete with distributors, but rather to
put skin in the game alongside them and to bring great films to the big
screen across the country for our subscribers," said Ted Farnsworth, CEO
of Helios and Matheson Analytics Inc. "We're open for business. We're
here at Sundance - and SXSW (News - Alert) is next."
About MoviePass
MoviePass, Inc. is a technology company dedicated to enhancing the
exploration of cinema. As the nation's premier movie-theater
subscription service, MoviePass provides film enthusiasts the ability to
attend unlimited movies. The service, now accepted at more than 91% of
theaters across the United States, is the nation's largest theater
network. For more information, visit www.moviepass.com.
About Helios and Matheson
Helios and Matheson Analytics Inc. (Nasdaq: HMNY) is a provider of
information technology services and solutions, offering a range of
technology platforms focusing on big data, artificial intelligence,
business intelligence, social listening, and consumer-centric
technology. HMNY owns a majority interest in MoviePass Inc., the
nation's premier movie-theater subscription service. HMNY's holdings
include RedZone Map™, a safety and navigation app for iOS and Android (News - Alert)
users, and a community-based ecosystem that features a socially
empowered safety map app that enhances mobile GPS navigation using
advanced proprietary technology. HMNY is headquartered in New York, NY
and listed on the Nasdaq Capital Market under the symbol HMNY. For more
information, visit us at www.hmny.com.
Cautionary Statement on Forward-looking Information
Certain information in this communication contains "forward-looking
statements" about HMNY and MoviePass Inc. ("MoviePass") within the
meaning of the Private Securities Litigation Reform Act of 1995 or under
Section 27A of the Securities Act of 1933, as amended, and Section 21E
of the Securities Exchange Act of 1934, as amended (collectively,
"forward-looking statements"), that may not be based on historical fact,
but instead relate to future events. Forward-looking statements are
generally identified by words such as "projects," "may," "will,"
"could," "would," "should," "believes," "expects," "anticipates,"
"estimates," "intends," "plans," "potential" or similar expressions.
Such forward-looking statements include, without limitation, statements
regarding MoviePass' business and prospects. Statements regarding future
events are based on HMNY's and MoviePass' current expectations and are
necessarily subject to associated risks.
Such forward-looking statements are based on a number of assumptions.
Although management of HMNY and MoviePass believe that the assumptions
made and expectations represented by such statements are reasonable,
there can be no assurance that a forward-looking statement contained
herein will prove to be accurate. Actual results and developments
(including, without limitation, the impact of the new executive
described herein on MoviePass and its business and results of
operations, as well as the potential for any future increases in
MoviePass' subscriber base) may differ materially and adversely from
those expressed or implied by the forward-looking statements contained
herein and even if such actual results and developments are realized or
substantially realized, there can be no assurance that they will have
the expected consequences or effects.
Risk factors and other material information concerning HMNY and
MoviePass are described in HMNY's Quarterly Report on Form 10-Q for the
quarter ended September 30, 2017 filed with the SEC (News - Alert) on November 14,
2017, in HMNY's Annual Report on Form 10-K for the fiscal year ended
December 31, 2016 filed with the SEC on April 14, 2017, in HMNY's
Current Report on Form 8-K filed on November 30, 2017 and other HMNY
filings, including subsequent current and periodic reports, information
statements and registration statements filed with the SEC. You are
cautioned to review such reports and other filings at www.sec.gov.
Given these risks, uncertainties and factors, you are cautioned not to
place undue reliance on such forward-looking statements and information,
which are qualified in their entirety by this cautionary statement. All
forward-looking statements and information made herein are based on
HMNY's and MoviePass' current expectations and HMNY does not undertake
an obligation to revise or update such forward-looking statements and
information to reflect subsequent events or circumstances, except as
required by law.
In particular, MoviePass' subscription pricing models are new. There can
be no assurance that MoviePass' recent rate of increase in its
subscribers resulting from these pricing models will be sustained.
Moreover, an increase in the number of MoviePass subscribers provides no
assurance that the MoviePass business model will lead to profitability.
View source version on businesswire.com: http://www.businesswire.com/news/home/20180119005325/en/
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