[October 19, 2017] |
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Unacast Continues to Attract Top Location & Proximity Data Industry Executives
Unacast,
the world's leading platform of location and proximity data and the
creators of the Real World Graph™, today announced the addition of Ariyo
Noibi and John Patrick Smith to its Data Partnerships team. Noibi comes
from PlaceIQ and Smith from Cuebiq-both prominent companies in the
location and data space.
Noibi will support Unacast's data acquisition and partner management
efforts to support new and existing products. At PlaceIQ, he helped grow
their location data acquisition program through direct publisher
partnerships. Prior to PlaceIQ, Ariyo worked at Bloomberg (News - Alert) as an Equity
Analyst.
"The Real World Graph is becoming more sophisticated every month, and we
continue to invest in new data sources to understand how people and
places are connected," said Thomas Walle, CEO & co-founder at Unacast.
"Ariyo and John all have very unique domain expertise and I'm beyond
excited to have them on our team to help us build the Real World Graph
of tomorrow-as more companies will require quality location and
proximiy data at scale to power data modelling, retargeting,
attribution and monetization."
Smith will be responsible for fostering deeper relationships with
current partners and the establishment of potential new data
partnerships. Smith is a pioneer of the nascent location intelligence
industry as he, prior to joining Unacast, worked at Cuebiq forging
background data supply partnerships with leading international app
publishers. Before that, Smith created the New York office for
Milan-based, Beintoo, a mobile innovation agency, and helped their US
operation evolve and eventually spin off into the company that would
become Cuebiq.
Through its network of location and proximity partners, Unacast's
advanced filtering algorithms ensure all data that ends up in the Real
World Graph™ is true visits, meaning the company knows both the device
and the context of visits. This data is coupled with other location
signals to provide the full picture of a user's behavior in the real
world-enabling Unacast to extract a deeper understanding of the data
within seconds and pass that knowledge onto its clients, including
Amobee (News - Alert), Blis, SITO Mobile, Cognitiv, Triad Retail Media, Factual,
Qualia, SkyHook and others who use the data to make greater products and
better decisions.
About Unacast
Unacast, the world's leading location and proximity data platform, built
the Real World Graph™ to understand how people and places are connected.
Unacast empowers the next generation of data-driven industries with
unique and highly accurate data sets and insights, built on a foundation
of double-deterministic™ proximity data.
Unacast is based in NYC, founded by Thomas Walle and Kjartan Slette, who
were also part of the founding team behind TIDAL, the music streaming
company acquired by Jay Z. Unacast has garnered multiple awards for its
platform, campaigns and for its rapid company growth, most recently
winning the Ads-to-Action Award in the "verticals & marketplaces"
category at the Local Search Association (LSA) awards in San Diego. Inc.
Magazine has called Unacast "The Startup That Just Might Threaten
Google (News - Alert)."
View source version on businesswire.com: http://www.businesswire.com/news/home/20171019006119/en/
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