[October 19, 2017] |
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Alibaba Group Launches 2017 11.11 Global Shopping Festival
Alibaba Group (NYSE:BABA) announced that its 11.11 Global Shopping
Festival will officially launch pre-sale activities today, kicking off
the festival period with more than three weeks of interactive marketing
promotions, innovative New Retail experiences and new product offerings
from around the world. Alibaba will host a press conference on October 31st
in Shanghai to announce additional details and activities around this
year's 11.11 festivities and details of the gala.
This press release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20171019005594/en/
Over 140,000 brands will participate in this year's 11.11, offering
promotions for more than 15 million product listings. More than 60,000
international brands will be available to the more than half a billion
Chinese consumers visiting Alibaba's platforms.
A year after Alibaba announced its New Retail strategy, this year's
11.11 Global Shopping Festival will further showcase the possibilities
for the future of retail by infusing physical retail elements in social
media, interactive content, and entertainment in one ecosystem at an
unprecedented scale. Some online to offline initiatives include:
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Over 1 million stores from different merchants will utilize various
online and offline integrations under Alibaba's New Retail models to
enhance merchant operations and create innovative consumer experiences;
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More than 1,000 brands across various categories will be converting
over 100,000 physical loations into "smart stores" which will feature
a range of New Retail experiences from browsing, shopping tours,
virtual fitting rooms, payments and deliveries;
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More than 600,000 local neighbourhood convenience stores and 30,000
Rural Taobao service centers will be part of this year's 11.11,
utilizing Alibaba's one-stop solution to digitize their businesses and
to assist merchandising and inventory management. These small
merchants will partner with leading international brands such as
Mondelez, Lay's, Ferrero and P&G to serve more than 100 million
consumers;
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Augmented-reality games like "Catch the Cat" will allow Chinese
consumers to earn special promotion coupons and prizes when they find
and scan the Tmall mascot using the Mobile Taobao App. Tmall mascots
will be featured in thousands of retail stores including Starbucks and
KFCs and other key shopping locations across China.
For the first time, Tmall will bring more than 100 Chinese brands
overseas, offering special promotions targeting over 100 million
overseas Chinese consumers in Asia and around the world.
Alibaba's logistics network, Cainiao Network, expects over 3 million
logistics personnel to handle the millions of packages generated from
the 24-hour shopping festival. Cainiao Network will invest over US$200
million to help merchants and logistics partners to handle the increase
in demand.
The 11.11 Global Shopping Festival Gala will take place on November 10th
in Shanghai and will be directed by Hollywood producer David Hill for
the second year in a row, featuring celebrity guests and performances
livestreamed by three TV station partners in China: Zhejiang TV, Beijing
TV and Shenzhen TV.
About the 11.11 Global Shopping Festival
The 11.11 shopping festival began in 2009 with participation from just
27 merchants as an event for merchants and consumers to raise awareness
of the value in online shopping. Last year, nearly 100,000 merchants
participated in the global shopping event, with consumers spending RMB
120.7 billion (USD 17.79 billion) during the 24-hour period. For
additional history and facts from last year's festival, as well as the
latest news and updates on the 2016 11.11 Global Shopping Festival,
please visit Alizila: http://www.alizila.com.
About Alibaba Group
Alibaba Group's mission is to make it easy to do business anywhere. The
company aims to build the future infrastructure of commerce. It
envisions that its customers will meet, work and live at Alibaba, and
that it will be a company that lasts at least 102 years.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171019005594/en/
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