San Francisco Startup, Shift, Names Toby Russell as President

SAN FRANCISCO, Feb. 23, 2017 /PRNewswire/ -- Shift Technologies, Inc., the used car buying marketplace that brings test drive to customers, today announced that Toby Russell was named company President. Russell has been with Shift since November 2015 and prior to Shift oversaw digital at Capital One. 

"Toby first pushed me to think about the auto space and we are very fortunate to have him on board at Shift," said Shift CEO George Arison. "We believe that by leveraging technology, offering an awesome financing product, and delivering test drives directly to customers we can change the future of car ownership for customers in urban centers. Toby's work at Capital One, where he led technology innovation, makes him the perfect fit for this new role." 

"I am excited to take on this new role and help grow Shift to serve more customers i more markets," said Shift President Toby Russell. "Customers love Shift because our our product combines an amazing online experience with an offline test drive that is delivered to the customer's location, avoiding the need to go to a big box auto sales location in the outer suburbs. We can do this cost effectively because we leverage technology for customer engagement and logistics, giving customers a much needed better option." 

Before joining Shift, Russell was Managing Vice President of Digital at Capital One where he launched mobile banking and helped change the way customers relate to their money. He co-founded the first on demand mobile ground transportation company with Arison – Taxi Magic – with the vision of enabling people to get around cities with the touch of a mobile app. Toby also has spent time in public service and led a $12 billion renewable energy and efficiency investment program for the U.S. Department of Energy. 

About Shift
Shift Technologies, Inc. is a San Francisco-based company rethinking the experience of car ownership for millennials and urban residents. The company has created a new kind of peer-to-peer marketplace that takes the hassle and guesswork out of buying or selling a car. From getting the car ready for sale to managing inquiries and handling test drives, Shift saves sellers time while helping them to secure the best price for their car. Shift is financed by Goldman Sachs, DFJ, Highland Capital, and others.

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SOURCE Shift Technologies, Inc.

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