[January 18, 2017] |
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YuMe Turns Mobile Advertising on Its Axis with New Vertical Video Format
YuMe,
Inc. (NYSE:YUME), a leader in brand video advertising software and
audience data, today announced the availability of an immersive mobile
vertical video ad format for brands and advertisers. YuMe's new
customizable vertical video ad format enables video ads to fit more
naturally within the mobile experience as full-screen video that is
viewed in portrait mode. One of the largest North American furniture
retailers is among the first to have launched a vertical video campaign
for its millennial target audience with YuMe.
YuMe's mobile vertical video ad format supports both original content
created for vertical video, and the adaptation of pre-existing landscape
video creative for Android (News - Alert) and iOS. Interest in vertical and 360-degree
video is evidence of a broader trend toward immersive ad experiences
that deliver higher brand ROI and engagement. According to Snapchat,
vertical video ads have up to nine times more completed views than
horizontal video ads.
"Snapchat ignited the market for vertical video, and ever since we've
seen a rapid and steady rise in adoption by leading apps and social
platforms, primarily due to favorable consumer response to its more
natural, immersive experience within mobile and app content," said Tripp
Boyle, VP of Emerging Platforms, YuMe. "YuMe is proud of its continued
leadership as one of the first to enable clients to leverage this
innovation. It's all part of our audience-first strategy -- helping
marketers reach and influence consumers where they are, in the manner
they prefer."
Key benefits of YuMe's mobile vertical video ad unit include:
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Customizable format, with the option to easily and cost effectively
reformat existing landscape video into the vertical video ad format
(9:16 aspct ratio), with no additional creative cost
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IAB-compliant MRAID standard ad format can be viewed on mobile apps
via the YuMe SDK to enhance reach and deliver campaigns at scale
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Seamless integration into cross-screen video campaigns
About YuMe
YuMe, Inc. (NYSE:YUME) is a leading provider of global audience
technologies, curating relationships between brand advertisers and
consumers of premium video content across a growing range of connected
devices. Combining data-driven technologies with deep insight into
audience behavior, YuMe offers brand advertisers end-to-end marketing
software that establishes greater brand resonance with engaged
consumers. It is the evolution of brand advertising for an
ever-expanding video ecosystem. YuMe is headquartered in Redwood City,
California, with worldwide offices. For more information, visit YuMe.com/pr,
follow @YuMeVideo
and like YuMe
on Facebook (News - Alert).
Forward-Looking Statement
This press release contains forward-looking statements, including those
in management quotations. In some cases, you can identify
forward-looking statements by the words "may," "will," "expect,"
"intend," "plan," "objective," "anticipate," "believe," "estimate,"
"predict," "project," "potential," "continue" and "ongoing," or the
negative of these terms, or other comparable terminology intended to
identify statements about the future. All statements other than
statements of historical fact are statements that could be
forward-looking statements, including, but not limited to, statements
about the future of vertical video, the impact and value of the vertical
video ad format, product offerings, strategic partnerships, and the
benefits derived therefrom, growth strategies; operating results; market
trends; and quotations from management. These forward-looking statements
are subject to risks and uncertainties, assumptions and other factors
that could cause actual results and the timing of events to differ
materially from future results that are expressed or implied in the
forward-looking statements. Factors that could cause or contribute to
such differences include YuMe's history of net losses and limited
operating history, which make it difficult to evaluate prospects, YuMe's
fluctuating quarterly results of operations, and dependence on a limited
number of customers in a highly competitive industry. These and other
risk factors are discussed under "Risk Factors" in YuMe's Quarterly
Report on Form 10-Q for the quarter ended September 30, 2016 that has
been filed with the U.S. Securities and Exchange Commission (the "SEC (News - Alert)"),
and in our future filings and reports with the SEC. The forward-looking
statements in this press release are based on information available to
YuMe as of the date hereof, and we assume no obligation to update any
forward-looking statements.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170118005154/en/
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