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| [December 08, 2016] |
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Merkle Launches Volume 17 of Dossier
Merkle (www.merkleinc.com),
a leading technology-enabled, data-driven performance marketing agency,
announced that it has released its 17th installment of
Dossier. The 2016
Volume 7.2 Dossier illustrates best-of-breed digital marketing
strategies along with savvy analyses of industry developments. As a
digital marketing resource, Dossier is a complimentary, downloadable
e-book that outlines best practices and reinforces a data-driven
approach to online marketing.
Dossier
delivers actionable insights on topics that include search, video, and
multi-channel marketing. It provides a global perspective on the digital
industry. This volume features the following articles:
-
The Current Reality of Google (News - Alert) Customer Matchand the Future of
Personalization in Search
-
Optimizing the Anchor Leg: How Analytics Can Help You Drive
More Users Towards Converting at the Moments That Matter Most
-
Google Local Inventory Ads: Why You Should Get on Board Today
and How It May Be Easier Than You Think
-
Why You're Unsure Where to Invest in SEO…and What to Do About It in
2017
-
How to Plan and Execute a Successful Digital Video Ad Campaign
"Now in its seventh year of publication, Dossier remains true to its
original aim to provide practical guidance and real insight into the
most relevant digital marketing developments and opportunities of the
day, while keeping an eye on what truly drives long-term business
success," said Mark Ballard, senior research director and editor of
Dossier. "In this edition, marketers of all stripes should find valuable
takeaways that they can use to shape and steer their digital programs,
whether their interest is mobile, local, audience, analytics,
personalization, search, or video."
Marketers can learn more about the 2016 Volume 7.2 Dossier by visiting
the Merkle
website.
About Merkle
Merkle is a leading data-driven, technology-enabled, global performance
marketing agency that specializes in the delivery of unique,
personalized customer experiences across platforms and devices. For more
than 25 years, Fortune 1000 companies and leading nonprofit
organizations have partnered with Merkle to maximize the value of their
customer portfolios. The agency's heritage in data, technology, and
analytics forms the foundation for its unmatched skills in understanding
consumer insights that drive people-based marketing strategies. When
combined with its strength in performance media, Merkle creates customer
experiences that drive improved marketing results and shareholder value.
With more than 3,700 employees, Merkle is headquartered in Columbia,
Maryland with 16 additional offices in the US and offices in Barcelona,
London, Shanghai, and Nanjing. In 2016, the agency joined the Dentsu
Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or
visit www.merkleinc.com
View source version on businesswire.com: http://www.businesswire.com/news/home/20161208005591/en/
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