Programmatic Advertising Key Trends 2017

NEW YORK, Dec. 8, 2016 /PRNewswire/ -- 2017 is around the corner and marketers are wondering what the future holds for all of us. Programmatic advertising kicked off a revolution in digital marketing, making ad buying process efficient and relevant. So right now, marketers keep their fingers crossed and hold their breath in restless anticipation. Guess why! Cause we are talking about a billion-dollar industry with even more money at stake!  Smarty Ads took a closer look at 2017 programmatic key trends that will shape digital marketing landscape. Don't miss a thing!

Insight # 1: Future is After Programmatic, that's no Doubt! Programmatic grew from $14.2 billion industry in 2015 into $19.5 billion in 2016 and is expected to strike $36.8 billion by 2019, according to ZenithOptimedia's Global Ad Spend Forecast. In the upcoming year, the industry will grow 31% leaving behind social (25%) and video (20%) respectively. The bottom line is, progammatic will become a primary form of trading digital display, accounting for 57% of expenditure next year.

Insight # 2: Mobile Reigns. Mobile will keep growing annually by 18% reaching $74.9 billion in 2018. Meanwhile, consumers are switching from public social network pages to messaging apps like WeChat, WhatsApp, Viber, and Snapchat. It means we can anticipate brand-new opportunities for paid media on mobile messaging apps.

Insight # 3: Programmatic Cross-Device Optimization. Programmatic will move towards creating connected experiences across channels and devices transforming it all into one mighty "programmatic superchannel".

Insight # 4: It's not getting any cheaper. Due to evident shift towards dynamic CPMs (dCPMs), successful fraud elimination, optimized viewability, ongoing rise of header bidding and more sophisticated adoption of artificial intelligence programmatic display advertising prices are to increase by 15-20% by 2018.

Insight # 5: The Launch of AMP HTML. Google's Accelerated Mobile Pages and Facebook's Instant Articles are promising to improve the performance of the mobile web, introducing fast-loading lightweight webpages. What does it mean for publishers? Obviously, new monetization opportunities within this sharpened framework.

At the end of the day what matters is your ability to adjust to ever-changing MarTech industry.

2017 is promising to be an exciting year for programmatic.

CONTACT: Irina Kovalenko 646-369-1384, [email protected]

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SOURCE Smarty Ads

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