Social Media Advertising Spend in Australia

LONDON, Oct. 27, 2016 /PRNewswire/ -- Social media advertising spend in Australia stood at US$1.0 billion by end of 2015, accounting for 18.8% of total online advertising. During 2011-2015, Social media advertising in the country has increased at a CAGR of 32.0%. This growth is expected to continue in 2016 with brands expected to spend US$1.2 billion, representing an increase of 23.2% over 2015. Over the forecast period (2016-2020), Socintel360 expects Social media advertising spend to grow at a CAGR of 18.1% to reach US$2.4 billion in 2020, accounting for 27.1% of the total online advertising spend.

Reasons to Buy
This report answers the following key questions:
- How is social media advertising spending expected to grow over the next five years?
- How much is being spent on social media advertising by industries?
- How is social media marketing budget being allocated and utilized?
- Which marketing objectives are driving the advertising spend on social media?
- Which advertising formats are gaining popularity on social media to target consumers?
- Which social media sites are gaining or declining their market share in the country?
- How is social media mobile advertising spending expected to grow over the next five years?

Report Synopsis
This report provides detailed social media advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following nine key areas -
- Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.
- Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
- Channel Split: This report provides reakdown of social media advertising spend by desktop and mobile channels.

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