[October 26, 2016] |
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Introducing the New Zendesk: Built for Better Customer Relationships
Zendesk, Inc. (NYSE:ZEN) today launched a redesigned company brand and
an expanded product family focused on building better customer
relationships. As part of its move beyond customer service, Zendesk also
introduced Zendesk Connect and Zendesk Explore, two new products that
create a more personal connection between customers and organizations
through customer intelligence and deeper analytics.
This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20161026006145/en/
Zendesk product family (Graphic: Business Wire)
"For too long, business software has been built for businesses at the
expense of customers. It's been built for department silos and separate
'clouds,' not the seamless experience customers expect today," said
Mikkel Svane, Zendesk founder and CEO. "We're changing that with
products built for relationships first."
The new Zendesk family of products represents the company's shift from a
single customer service product to a unified family of products all
focused on improving customer relationships. It helps organizations
understand their customers, improve communication, and offer support
where and when it's needed most.
Understanding Relationships with Data
Zendesk
Explore and Zendesk
Connect together turn customer data into proactive and personalized
experiences for customers.
Zendesk Explore powers analytics and unifies data for all of Zendesk's
products and any third-party source. It makes customer data accessible
across an organization, so businesses can measure and understand the
entire customer exprience.
Zendesk Connect provides customer intelligence so businesses can reach
out with relevant and helpful messages. It combines historical data with
individual customer activity from websites, mobile apps, and other
digital interactions. Using Zendesk Connect, businesses can guide
customers through new product experiences, provide relevant information
to avoid support issues, and recommend related products.
"Customers want a single experience with companies based on their
preferences and history, not the needs of internal departments," said
Adrian McDermott, senior vice president of product development at
Zendesk. "We're creating a shared memory for organizations so they know
their customers and can connect with them in the moment."
Designing Relationshapes
Zendesk's redesign reflects the company's expansion beyond customer
service. Called "Relationshapes," the brand system represents each of
Zendesk's seven products with a logo showing the interaction of two
simple shapes. Symbolizing the business and the customer, these shapes
have unique personalities and relationships.
While each product has a unique identity, they fit together into a
greater whole that is represented by the new Zendesk company logo. The
logo is a large Z comprised of the individual shapes connecting together.
"Staying true to our roots, we drew inspiration from the simple language
of shapes in Danish design," said Toke Nygaard, Zendesk's chief creative
officer. "We wanted to create a new brand with personality and
flexibility that embraced our focus on improving customer relationships."
A Unified Product Family
All of the products in the Zendesk family work closely together through
a common user interface, and are being developed to provide single login
and a shared customer data platform. Along with Zendesk Explore and
Zendesk Connect, the family includes:
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Zendesk
Support: A beautifully simple system for tracking, prioritizing,
and solving customer support tickets
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Zendesk Help Center: A self-service destination with articles,
interactive forums, and community that helps customers help themselves
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Zendesk
Chat: Live chat software that provides a fast and responsive way
to connect with customers in the moment
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Zendesk
Talk: Call center software for more personal and productive phone
support conversations
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Zendesk
Message: Message software that helps companies engage customers on
their favorite messaging apps
Additional Information:
About Zendesk
Zendesk builds software for better customer relationships. It empowers
organizations to improve customer engagement and better understand their
customers. More than 81,000 paid customer accounts in over 150 countries
and territories use Zendesk products. Based in San Francisco, Zendesk
has operations in the United States, Europe, Asia, Australia, and South
America. Learn more at https://www.zendesk.com.
Source (News - Alert): Zendesk, Inc.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161026006145/en/
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