[September 25, 2016] |
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Accenture and Brandtone Collaborate to Deliver Next Generation Trade Promotion Services to Consumer Packaged Goods Companies in Asia Pacific
Accenture (News - Alert) (NYSE:ACN) and Brandtone today announced a next generation
trade promotion solution to help consumer packaged goods (CPG) companies
have access to enhanced visibility, management and control of their
promotional campaigns as they seek to capitalize on the significant
growth in Asia Pacific.
As trade continues to evolve across the Asia Pacific market, traditional
and independent traders currently capture as much as 95 percent of
retail sales in many countries. CPG companies work closely with
distributors to reach over 12 million traders across Asia. Using the
Accenture and Brandtone services, CPG companies can have direct access
to all of their existing traders, with potential to acquire many new
retailers within the lucrative independent trade channel.
This trade promotion collaboration uses Accenture's
Route to Market solution, which combines Accenture Strategy,
Accenture Digital, Accenture Technology and Accenture Operations, to
provide commercial intelligence and analytics, commercial strategy and
planning, trade investment excellence and sales effectiveness. This can
be provisioned using Accenture's Global Delivery Network and is combined
with Brandtone's Trader olution that provides mobile and data-driven
marketing services. Brandtone will provide software and services based
on an integrated delivery model that has been jointly developed with
Accenture.
Working together with Accenture and Brandtone, CPG companies can have
access to enhanced visibility, management and control of their
promotional campaigns. They will be able to launch promotional campaigns
faster, with more precision and control using real time performance
data, empowering them to grow sales and acquire new retailers. In a
number of emerging markets, where Accenture and Brandtone have already
collaborated, clients have been able to reach over 70 percent of the
trader market and increase sales by over 20 percent.
Teo Correia, senior managing director of Accenture's Consumer Goods and
Services practice, said: "The consumer goods and services industry will
grow by as much as US$700 billion globally by 2020, with nearly
50 percent, or US$340 billion, of this growth coming from Asia. The
opportunity for CPG companies to grow is immense. Brandtone's proven
model combined with Accenture's global scale, pace and deep analytics
capabilities provides a unique proposition for our clients in the region
and can help them to get and stay ahead of their competition."
"We are delighted to team up with Accenture to bring our Trader solution
to the Asia Pacific region" said Donald Fitzmaurice, Chief Executive
Officer, Brandtone. "Accenture's value added analytics and operational
support services complement Brandtone's engagement platform perfectly to
help CPG companies quickly drive growth in the world's fastest growing
markets."
About Accenture
Accenture is a leading global professional services company, providing a
broad range of services and solutions in strategy, consulting, digital,
technology and operations. Combining unmatched experience and
specialized skills across more than 40 industries and all business
functions - underpinned by the world's largest delivery network -
Accenture works at the intersection of business and technology to help
clients improve their performance and create sustainable value for their
stakeholders. With more than 375,000 people serving clients in more than
120 countries, Accenture drives innovation to improve the way the world
works and lives. Visit us at www.accenture.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160925005003/en/
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