[August 29, 2016] |
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The Return of Serial Fiction?: Andy Weir on Tapas
Before Andy Weir's The Martian became a bestselling novel and
box-office hit, it was posted in short, free installments to his
website. His approach mirrors the serialized stories of 19th century
periodicals, which popularized authors like Charles Dickens and Sir
Arthur Conan Doyle.
Now, Weir is working with Tapas Media to create a selection of digital
short stories entitled Principles of Uncertainty on Tapas,
a mobile app for books and comics. The selection will include fan
favorites like "The Egg" as well as an exclusive, never-before-seen
piece for sci-fi fans, "Yuri Gagarin Saves the Galaxy."
Today, serial fiction is rare, but it hasn't lost potential. Books and
culture writer Hillary
Kelly also states, "What the novel needs again is tension. And the
best source for that tension is serialization." Research
shows that the average human attention span in 2015 was just 8.25
seconds (only 0.75 seconds shorter than that of a goldfish). Because
serial fiction is meant to be read in parts, it's the perfect size to
hold readers' attention. The problem is, print options for serial
fiction are non-existent. The solution: digital publishing, geared
toward readers on mobile devices.
The 2015
PEW Report found that roughly two-thirds of Americans own a
smartphone, and numbers are rising. PwC
explains that consumers are in a constant search for more on-demand
content, across a steadily increasing array of mobile devices. In
entertainment and media, users gravitate toward brands, experiences, and
platforms that are differentiated as much by their curation,
customization, and convenience as by the quality of their content. So
it's no surprise Weir chose Tapas, which offers stories in bite-sized
episodes, similar to serial fiction installments. Additionally, the app
allows the flexibility to read episodes piece-by-piece or "binge-read"
the entire series, effectively catering to all kinds of readers.
"I think going forward there will be lots of different ways to reach
readers," Andy Weir says. "One area where something like Tapas could do
really well is serials. It could take us back to the days of The Strand
Magazine (which published the original Sherlock Holmes stories as
serials). It would be neat to see that storytelling form resurrected."
Principles of Uncertainty is available now on Tapas.
ABOUT
Tapas Media is a next generation media company that offers bite-sized
content through its online mobile platform and boasts a user base of
over 1 million readers, primarily in North America. Tapas is based in
San Francisco with a satellite office in Seoul. CEO of Tapas Media and
Google (News - Alert) vet, Chang Kim, founded the company in 2012 and soon after raised
funding from Silicon Valley investors and Daum Kakao, the Google of
South Korea. Daum Kakao funds Korea-based sister company, KakaoPage,
which hosts a similar platform to Tapas in Korea. Learn more about Tapas
Media at www.tapas.io.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160829005192/en/
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