[August 26, 2016] |
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Yahoo Esports and ESL Team Up for Live Streaming & Content Partnership
Yahoo! Inc. (NASDAQ:YHOO) today announced that Yahoo Esports is entering
into a two year agreement with ESL, the world's largest esports company,
to bring esports to mainstream audiences via distribution across Yahoo's
properties. Additionally, Yahoo Esports and ESL will collaborate on the
development of new tournaments to be covered and distributed by Yahoo,
with new exciting integrated sponsorship opportunities for advertisers.
As part of the agreement, Yahoo Esports and ESL will work together to
distribute Yahoo's unique storytelling and in-depth coverage of ESL's
major events, including the ESL One and IEM global competitive series.
Yahoo Esports will live stream ESL produced tournaments in HD quality
throughout the world and promote content globally to esports fans across
Yahoo properties. To help brands be part of this action, Yahoo Esports
is offering advertisers integrated content sponsorship opportunities
within both its esports coverage and new tournament offerings.
"Our Yahoo Esports team is extremely excited to be partnering with ESL
to bring greater coverage of its leading esports events, as well as
innovate in new competitive formats and content offerings that we are
sure will excite both fans and advertisers alike," said Zachary John, VP
of Yahoo Video and Esports. "Yahoo's unique storytelling, highly
talented editorial staff and global scale are a great combination with
ESL's experience and leadership in the space."
"ESL in a unique position to be able to offer access to some of the
world's best esports competitions, and having a partner like Yahoo
Esports means we will not only reach a broader audience with a supreme
quality broadcast, but also deliver exclusive editorial content for
esports fans worldwide," said Nik Adams, Senior VP of Sales at ESL.
"Yahoo Esports is a fantastic partner to teamup with for the broadcast
and coverage of our key events, and we are looking forward to working
with them on new and exciting content for our viewers."
Yahoo Esports successfully launched in March as the premier destination
for delivering professional esports coverage across major games and
events, coupled with a comprehensive product experience. With an
emphasis on unique video content experiences covering live tournaments,
Yahoo Esports reaches a global audience and is across platform including
recent launches on both iOS and Android (News - Alert). With world class experts and
talent including Travis Gafford, Taylor Cocke, Dylan Walker and Michael
Martin, Yahoo Esports covers the top competitive games including "League
of Legends," "Counter-Strike: Global Offensive," "Dota 2," "Street
Fighter V", "Heroes of the Storm", as well as major topics and
personalities in the esports industry.
About Yahoo
Yahoo is a guide to digital information discovery, focused on informing,
connecting, and entertaining users through its search, communications,
and digital content products. By creating highly personalized
experiences, Yahoo helps users discover the information that matters
most to them around the world -- on mobile or desktop. Yahoo connects
advertisers with target audiences through a streamlined advertising
technology stack that combines the power of Yahoo's data, content, and
technology. Yahoo is headquartered in Sunnyvale, California, and has
offices located throughout the Americas, Asia Pacific (APAC) and the
Europe, Middle East and Africa (EMEA) regions. For more information,
visit the pressroom (pressroom.yahoo.net)
or the Company's blog (yahoo.tumblr.com).
About ESL
ESL is the world's largest esports company, leading the industry across
the most popular video games with numerous online and offline
competitions. It operates high profile, branded international and
national leagues and tournaments such as the Intel (News - Alert)® Extreme Masters, ESL
One, ESL National Championships and other top tier stadium-size events,
as well as grassroots amateur cups, leagues and matchmaking systems. ESL
covers a broad field of services in gaming technology, event management,
advertising and television production, fully catering to the needs of
the esports ecosystem. With offices in North America, Germany, Russia,
France, Poland, Spain, China, and partners in many other countries, it
has a truly global footprint. www.eslgaming.com
View source version on businesswire.com: http://www.businesswire.com/news/home/20160826005445/en/
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